Stakeholder Management at Snap Inc.

Running head: STAKEHOLDER MANAGEMENT
Stakeholder management
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1STAKEHOLDER MANAGEMENT
Executive summary
The aim of this report is to conduct research into the stakeholder management at Snap Inc.
Stakeholders are people or groups of people who affect the operations within an organization and
would at the same time be affected by the decisions and policies implemented by the firm. In the
report, a stakeholder map has been drawn based on an understanding of the internal and external
stakeholders of Snap Inc. A stakeholder analysis has also been conducted, based on behavior
patterns and motives of each stakeholder and strategic programs implemented for stakeholder
management. Recommendations have also been provided for the betterment of stakeholder
management programs.

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Table of Contents
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................3
A. Stakeholder map.....................................................................................................................3
B. Stakeholder analysis................................................................................................................5
Employees................................................................................................................................6
Management............................................................................................................................7
Customer..................................................................................................................................8
Society.....................................................................................................................................8
C. Category identification and generic strategic policies............................................................9
Strategic programs for the stakeholders..................................................................................9
D. Recommendations for strategic programs............................................................................11
Conclusion.....................................................................................................................................11
References:....................................................................................................................................13

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Introduction:
Snap Inc. is a camera and technology company founded in the year in 2011 in the United
States. The company is owned by Evan Spiegel and Bobby Murphy and at present has more than
3000 employees globally. In the age of social media, a company like Snap Inc. has earned a
favorable reputation around the world for enabling people to express themselves and to capture
the moment they are living in (Bayer et al. 2016). The company mainly has four products,
namely Bitmoji, Snapchat, Zenly and Spectacles (Snap.com 2018). Out of the four, it is Snapchat
which has emerged as a raging trend in almost all countries around the globe. It was initially
known as Snapchat Inc. However, it was rebranded to accommodate the other products under the
same banner.
Discussion:
A. Stakeholder map
The term, “stakeholder” refers to an individual or a group of individuals who are affected
by changes or policies within an organization or have the power to influence the operations or
performance of an organization (Verbeke and Tung 2013). In the stakeholder map below, the
various stakeholders of Snap Inc. have been identified and mapped.