Analysis of Starbucks Marketing Strategy on Social Media Platforms

This report analyzes the social media marketing strategy of Starbucks on Facebook, Twitter, and Instagram. It highlights the key points of their strategy and how they use attractive media to gain attention. The report concludes that Starbucks has found the right formula for utilizing social media as a platform for gaining global popularity.

Running Head: PROFESSIONAL READING AND WRITING SKILLS
Social Media Project: Analysis of Starbucks Marketing Strategy
Name of the Student
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1PROFESSIONAL READING AND WRITING SKILLS
Table of Contents
1.0 Introduction and Background.......................................................................................2
2.0 Social Media Marketing Strategy of Starbucks............................................................2
2.1 Summary of Key Points...........................................................................................2
2.2 Social Media Platform 1: Facebook.........................................................................2
2.3 Social Media Platform 2: Twitter..............................................................................3
2.4 Social Media Platform 3: Instagram.........................................................................4
3.0 Conclusion...................................................................................................................5
References.........................................................................................................................6

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1.0 Introduction and Background
Social medium is a very popular platform used by various organizations for
promotion and advertisements. There are various social media platforms like Facebook,
Twitter, Instagram and others through which the companies operate their specific
marketing strategies.
For the purpose of this report, Starbucks has been chosen as it is one of the
major companies that have gained significant amount of fan following through social
media platforms.
2.0 Social Media Marketing Strategy of Starbucks
2.1 Summary of Key Points
The key points to be considered are as follows.
Starbucks is one of the most popular coffee shop brands in the world.
Starbucks has a huge fan following in social media platforms due to
pinpoint strategies.
Starbucks’ marketing strategy is solely based on gathering attention of the
social media users through attractive media like pictures, videos and
others.
2.2 Social Media Platform 1: Facebook
Starbucks has a total fan following of more than 750,000 in Facebook. They have
a clear idea of the customers’ requirements and they post regular offers in Facebook
showcasing their most popular products (Tuten & Solomon, 2017). They also have
certain promotional discounts that the customers can gain just by following them in
Facebook.

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Figure 1: A Facebook Post by Starbucks
(Source: Starbucks' Social Media Strategy - What Brands Can Learn from Starbucks,
2018)
2.3 Social Media Platform 2: Twitter
Starbucks has a very proactive Twitter handle that in addition to posting
promotional media also interacts with the fans on a regular basis (Tuten & Solomon,
2017). In addition to business related things, they also interact with humour with the
fans resulting in gaining significant popularity through Twitter.

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Figure 2: A Tweet from Starbucks
(Source: Starbucks' Social Media Strategy - What Brands Can Learn from Starbucks,
2018)
2.4 Social Media Platform 3: Instagram
Starbucks has also gained its own identity in Instagram where the handlers
regularly post attractive and vibrate pictures and videos of their popular coffee brands
(Tuten & Solomon, 2017). They also conduct promotional campaigns through
Instagram.

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Figure 3: An Instagram Post by Starbucks
(Source: Starbucks' Social Media Strategy - What Brands Can Learn from Starbucks,
2018)
3.0 Conclusion
From the study, it is evident that Starbucks has found out the right marketing
formula for utilizing social media as a platform for gaining global popularity. This model
can be adopted in order to gather more fan following before the company can attempt a
greater reach and gaining international popularity.

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References
Starbucks' Social Media Strategy - What Brands Can Learn from Starbucks. (2018).
Retrieved from https://blog.unmetric.com/starbucks-social-media-strategy
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.