Starting an Online Enterprise

Starting An Online Enterprise

TABLE OF CONTENT
 IntroductionIntroduction
 Analysis of web design
 Conclusion
 References

INTRODUCTION
 Websites designing is the most effective part of running the online business in relation of retail business.
Through this activity, company easily promoted their product and services on online.
 This presentation is based on Dase. It is the retail company of clothing brand.

Analysis the website design
 For designing website, DASE needs to particular website where they can create their website.
Therefore, they search online and select web-node that is platform where many of companies can
create their own e-commerce website.
 There are mainly three key steps for designing the e-commerce website such as:
 Step 1: Select the website name that is http://www.dase.co.uk/
 Step 2 : Create email address that is dase.co.ltd@uk
 Step 3 : Make password that is 123456

CONT...
 After following all three steps, company has selected template in which they operating that is clothing products for men and women.
Also, they are making separate box for consumer feedback as well as complaints about firm and products.
 Before web designing, company needs to identify that different types of e-commerce website for identifying that ways of running the
online business. E-commerce websites like Amazon, play and so on.
 After that, DASE needs to identify the advantages and disadvantage of utilization of online retailing then they decided that it is the
beneficial for access easily to market, consumer intelligence, reducing the overhead and potential faster growth of retail business.
 In addition to that, DASE needs to identify that different approaches to online supply chain management in which procurement and
suppliers management approach is more suitable for them. This approach is created chances in the buying process of DASE which is
also called as e-procurement.

CONCLUSION
 This presentation is concluded that web designing is the essential part of starting the online
retailing business in online marketplace.
 This help to increase consumer awareness and their demand towards products and services
within the online marketplace.

References
 Verhoef, P. C., Kannan, P. K. and Inman, J. J., 2015. From multi-channel retailing to
omni-channel retailing: introduction to the special issue on multi-channel retailing.
Journal of retailing, 91(2), pp.174-181.
 Verma, V., Sharma, D. and Sheth, J., 2016. Does relationship marketing matter in
online retailing? A meta-analytic approach. Journal of the Academy of Marketing
Science. 44(2). pp.206-217.
 Zhu, T. and et.al., 2014, July. Bundle recommendation in ecommerce. In Proceedings
of the 37th international ACM SIGIR conference on Research & development in
information retrieval (pp. 657-666). ACM.