Strategic Analysis of Telstra Corporation Limited

Running head: STRATEGIC ANALYSIS REPORT
Strategic Analysis Report
Name of the Student
Name of the University
Author Note:

STRATEGIC ANALYSIS REPORT
Executive Summary
The foremost determination of the paper is to focus on the strategic analysis of Telstra
Corporation Limited. The different types of strategic issues which influence the performance of
the organization will be stated in details in this paper. The background of the organization will be
stated in the paper in a detailed manner. The different aspects of the business strategies of this
organization will be discussed in the paper. Internal and external environmental analysis of this
business organization will be stated in a professional manner in this paper. The paper will also
provide the analysis of the internal and external environmental analysis. The different types of
factors which contributes to the sustainability development of this organization will be discussed
in the paper. The impact of the discussed environmental analysis and its impact on the
organization will be stated in the paper with primary importance. The key issues and challenges
faced by this organization will be discussed in the paper with primary importance along with the
core competencies. The recommendation unit of the paper will be very much useful for the
readers of the paper to understand what aspects are lacking in the strategic analysis of the
selected organization.

STRATEGIC ANALYSIS REPORT
Table of Contents
Introduction......................................................................................................................................4
External Analysis.............................................................................................................................4
PESTEL Analysis of Telstra........................................................................................................4
Application of Porter’s 5 forces model on Telstra.......................................................................7
Internal Analysis..............................................................................................................................8
SWOT Analysis of Telstra...........................................................................................................8
Analyse the issues of the internal and external analysis................................................................10
Conclusion.....................................................................................................................................12
Recommendation...........................................................................................................................13
Reference.......................................................................................................................................14

STRATEGIC ANALYSIS REPORT
Introduction
The foremost determination of this paper is to focus on the strategic analysis of Telstra
Corporation Limited which is one of the leading telecommunication and technology company in
Australia. This business organization provide around 17.7 million retail mobile services, 3.6
million fixed retail broadband services and around 4.9 million retail services (Telstra, 2018).
Connectivity around Australia has improved significantly after this business organization gained
popularity because of its fast networking services. This global telecommunication industry has
lots of subsidiary companies and they are tied up with different communities and government
organizations (Grant, 2016). The present directors of board in this company are John P Mullen,
Andrew Penn, Roy H Chestnutt, Craig Dunn, Peter R Hearl, Jane Hemstritch, Nora L
Soheinkestel, Margaret L Seale, Niek Jan van Damme and Sue Laver. This telecommunication
company has a great deal of responsibility towards all of its clients. There are different types of
internal and external stakeholders associated with this organization and each of those
organizations takes huge responsibility in their work. There are few challenges associated with
the strategies of this organization which are needed to be revised so that this organization can
grow more considering the competitive telecommunication market in Australia (Brunswicker &
Vanhaverbeke, 2015). The following units of the paper will be analysing the different types of
internal and external factors which contributes to the growth and development of this
telecommunication organization.
External Analysis
PESTEL Analysis of Telstra
Macro-environmental analysis of Telstra will be conducted in this section of the paper
which will be identifying the key factors such as opportunities and threats, the factors