Strategic Analysis - Tools and Techniques

Strategic Analysis; Tools
and Techniques
4/6/2020

Contents
Introduction......................................................................................................................................2
Strategic position.............................................................................................................................3
Porter’s generic strategy..............................................................................................................3
Bowman’s Strategy clock............................................................................................................5
Stakeholder analysis........................................................................................................................7
External factors................................................................................................................................9
PEST analysis..............................................................................................................................9
Industry analysis............................................................................................................................12
Porter’s five forces model..........................................................................................................12
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

Introduction
In the present era, the strategy has changed all over the years due to emergence of the
competitiveness in the market. The high competition has made the company adopt new strategies
through which they can survive, improve the market share and get competitive advantage.
Considering market, companies adopt strategy of acquisition which will lead to the growth and
helps in getting high profit in the market. The report aims to conduct the critical study of the Post
Holdings acquisition of the Weetabix. The analysis related to internal as well as the external
stakeholders has been done considering the cereal industry in which the business operations.
According to the stakeholders of the company, there will be a stakeholder map of Weetabix. The
framework like porter’s generic strategies as well as the Bowman’s strategic clock has been used
with the motive to understand the strategic position. Furthermore, internal and external
examination is carried out with the support of the PEST analysis which will present the
opportunities for the company to get the high revenue. In addition to this, the porter’s five forces
model is used that helps in examining Breakfast cereal industry related to case of Weetabix and
also the attractiveness when it comes to the profitability of the business.
Post Holdings Inc. is a well-known American consumer packaged products holding business
with the present headquarters in suburban St. Louis community of the Brentwood, Missouri. In
year 2017, the company took decision to purchase Weetabix Limited who deals in breakfast
cereal and it allows the business to take the entry into the British market (Post Holdings, 2020).
This acquisition would lead to the drastic change within the internal and external stakeholders
which are mandatory to be considered as there will be an influence on revenue of business.

Strategic position
The term strategic position is defined as strategy impact on the external environment with
internal resources and also influence of the stakeholders within the company (Radut, 2015). In
the competitive market, the business needs to form the strategy through which they can compete
with their competitors and can make a strong position in marketplace. Every company wants to
make the differentiated position in the market that is possible with effective practice of strategy
(Post Holdings, 2020). In buying the Weetabix, the Post holding company needs to evaluate their
target market as well as the presence of the competitors. Post holding company need to analyse
the strategic positioning while buying Weetabix which will help them to understand the
competitors and also to manage the profitability in changing environment (Weetabix Food
Company, 2017). The analysis of the strategic position can be done with the use of porter’s
generic strategies and Bowman’s clock strategy.
Porter’s generic strategy
Porter’s presented the strategies for the company so that they can pursue a competitive advantage
within market against their opponents. The four generic strategies comprise of differentiation,
cost leadership, and differentiation focus, cost focus (Echchakoui, 2018).