This assignment delves into the world of luxury brand management by comparing and contrasting the strategies employed by two prominent brands: Burberry and Marks & Spencer. It examines their distinct branding approaches, analyzes their product, price, place, and promotion (marketing mix) strategies, and explores their competitive positioning within the luxury market. The analysis utilizes case studies, relevant academic literature, and publicly available data to provide a comprehensive understanding of how these brands navigate the complexities of the luxury sector.