Strategic Briefing Hots Hotel

Running head: STRATEGIC BRIEFING HOTS HOTEL
STRATEGIC BRIEFING HOTS HOTEL
Name of the Student
Name of the University
Author Note

1STRATEGIC BRIEFING HOTS HOTEL
Executive Summary
The study is focused towards the essential analysis of the various external and internal factors
that affect the business proposition of an existing hotel, Hots. The location of the hotel is Bondi
Beach in Australia and the operational area have been essentially assessed in accordance of its
significance. Moreover, the macro and micro environment of operation of the hotel have been
analyzed. Moving forward the current position of the hotel and the overreaching strategies to
tackle the significant challenges have been discussed. The study has utilized tools such as the
PESTEL, Porte’s Five Forces and Competitor analysis to derive essential implications. The plan
for one year have been provided in accordance of the same. The implications of the study point
towards significant business opportunities for the future of the organization.

2STRATEGIC BRIEFING HOTS HOTEL
Table of Contents
Introduction......................................................................................................................................2
Critical analysis of macro and micro environment..........................................................................3
Intended Overreaching strategy.......................................................................................................5
PESTEL.......................................................................................................................................5
Porter’s five forces.......................................................................................................................6
Industry and Competitor Analysis...............................................................................................7
Decision categories and application in first year at Hots................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

3STRATEGIC BRIEFING HOTS HOTEL
Introduction
The study analyzes the external environment of Hots hotel and focuses on recommending
the essential actions that can contribute towards the greater future growth of the organization.
The most important implications that can be derived from the analysis of the external factors will
be utilized towards forming the strategic requirements for the hotel. The Hots hotel is located in
a coastal region of Australia. The industry is witnessing resurgence after a significant period of
stagnancy. Hence, the significant decisions that need to be taken by the hotel needs to be focused
through the study. The external factors need to be critically analyzed in order to derive essential
implication in regards to the future progress path of the organization.