Knowledge Management and Communication
Added on 2020-01-21
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Managing Communication,Knowledge and Information
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1................................................................................................................................................31.2................................................................................................................................................41.3................................................................................................................................................41.4................................................................................................................................................5TASK 2............................................................................................................................................52.1................................................................................................................................................52.2................................................................................................................................................62.3................................................................................................................................................62.4................................................................................................................................................6TASK 3............................................................................................................................................73.1................................................................................................................................................73.2................................................................................................................................................73.3................................................................................................................................................83.4................................................................................................................................................8TASK 4............................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONManagement of communication, knowledge and Information forms the integral part forthe success of any organization. It means designing the communication channel in an effectivemanner that helps to utilize knowledge and information to take strategic decision making. Thisreport is based on the case study of Leigh Randell who shares his experience as supervisor of in-flight services at the Atlanta base of Company and desires to improve the organization systemand was trying to discuss the matter with senior management. The present discusses about therange of decision that are required to be taken and the requirement of information and knowledgeto take informed decision. It discusses the formulation of strategies to improve the involvementof different stakeholders in adjudication process. This report analysis the communication processin the present case scenario. The present report suggests changes to improve the collection anddissemination of information and knowledge. TASK 11.1Decision making is the integral part of every business. The management takes numerousdecisions in a single day for the growth and development of business. In order to manage thecompany effectively, the department should take apt decision at the right time to grab theupcoming opportunities in the market (Borghoff and Pareschi, 2013). The ranges of decision thatare required to be taken in Company are given below:Strategic level: The Board of director is the adjudicating authority where they are entitledto make grand strategic decision regarding its diversification and expansion matter andcrucial business decision (Black, Clemmensen and Skov,2010). They consider long termgoals, values and objective. Tactical level: In this level of management, the managers of different department conductthe meeting in which they will discuss their roles and responsibilities in attainingbusiness goal, the way they coordinate with each other (Yates and Paquette, 2011). Theytend to be medium range decision and are flexible as per the changing internal andenvironment requirement. Operational level: These are the decision undertaken by operation department thatimplements the plan determined at strategic level and support tactical level. These are theregular decision with regards to the conduct of their own task, deal and handle with
customers and ways to improve business practices, etc. Their outcome and impact is in adhoc basis and short term in nature and involves low cost.1.2The executives in an organization provide leadership and direction for the functionalactivities of management. Thus, the management of Company has designed the ManagementInformation System that helps all the level of management in taking decision by servinginformation and knowledge based on their requirement. It is a system used to manageinformation and knowledge in the company (Dozier, Grunig and Grunig, 2013). It is an integrationof man and machine system that support decision making process at strategic, tactical andoperational level. The management uses computerized system in which the available informationis updated as per internal and external business environment. The management needs to conduct research part to collect information regarding theneeds and requirement of the customer and discuss with the other level of management to makeeffective decision making (Coombs, 2014.). The Company adopts participative leadership stylewhere the adjudicating authority considers the viewpoints of colleagues and employee to designfuture strategies. The management of Company will organize meeting with the investors intaking crucial decision jotting down information from them and win their loyalty.1.3In order to make informed decision for an organization, management of Company needsto consider the internal and external sources of information. As in the present case, LeighRandell has observed that there is a need to coordinate the efforts of flight attendants andpassenger service (Choi, Lee and Yoo, 2010). He makes written letter to Alan Brock, vicepresident of passenger services at the Atlanta base to place the proposal of making some changesin organization procedure. Alan Brock now needs to make integral decision of amending someprocedural work of dealing with passengers by taking help of internal and external source ofinformation. They can make use of MIS system that was designed to help the management atsuch time (López-Nicolás and Meroño-Cerdán, 2011). The higher level management will conductthe meeting with operational department to critically analyze the situation and discuss out theproblem with them. This information is time consuming but helps to go to the root cause of theproblem and understand the matter. They will collect information from employees, staffmembers. They can also take help of internet to check out the procedure used by the competitor.
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