Strategic Hospitality Management at Hilton

Strategic Hospitality Management
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Table of Contents
Introduction......................................................................................................................................3
Mission of the organization.............................................................................................................4
Strategic Management.....................................................................................................................9
Conclusion.....................................................................................................................................10
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Introduction
Strategic management is branch of study that helps an organization to design strategies that
would enable the company to achieve its objectives. In order to enable an organization to achieve
its objectives, a successful strategic management aims at conducting an extensive market
research and identifying the key competitors of the organization, and assessing the business
environment of the particular nation and therefore helps the organization to frame strategies in a
way so that it can achieve its goals in the shortest possible span of time. The strategic
management team considers the business environment in which an organization is flourishing in
terms of political, economic, social, technological, environmental and legal environment.
Analyzing the environment, and the strengths, weaknesses, opportunities and threats of the
company, the strategic management team develops a plan to best suits the needs of the
organization and the one that is best aligned with goals of the company is adopted and
implemented.
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Objectives of the organization
Objectives: The main objectives of the organization are as follows:
 To increase its profit margins by 6% by the next one year
 To increase the market share by 3% by the next one year
 To make the services available at affordable prices
 To provide offers to customers, on accommodation and luxury dining in order to target
consumers all across the globe.
Stakeholders of the organization
Hilton has multiple stakeholders who play an important role for the business. Stakeholder is not
always equity shareholders but they influence the business decisions and strategies of the
organization. They can also be employees, who have a stake in the company's success, or
government officials who regulate business and customers who visit the hotel. According to
Mendelow's Power-Interest Grid, the following stakeholders are important for the business of
Hilton (Lin, X, et al, 2018)
Government – Payment system Regulators, Pay Regulators, Department of Business
Development and Skill and tax department are some of the key government bodies Hilton works
with.
Employees- An organization is known, by its people and product. For Hilton, its service is most
important for customer satisfaction. The employees of Hilton are concerned for their job
security, compensations and pay, truthfulness, recognition and appreciation respect and all these
factors are important for Hilton to maintain proper business and increase turnover of customers.
Employee satisfaction is therefore, directly linked to the growth of the organization.
Consumer- Hospitality industry largely depended on the customers. Customers for Hilton are
concerned about the quality of product served in Hilton and the service Hilton offers. They
always care for value for money. Unsatisfactory experience of customers spread bad reputation
about the company and will disrupt the growth.
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