Strategic Human Resource Management.

Strategic Human
Resource Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Contemporary trends and development in HR..................................................................1
P2 Changes in HR policy and practices related to current trends and development..............1
TASK 2............................................................................................................................................1
P3 Relevant theories and concepts related to growth and development of HR practices......1
TASK 3............................................................................................................................................1
P4 Change management model support HR strategy.............................................................1
TASK 4............................................................................................................................................1
P5 How HR outcomes can be monitored and measured and apply this to specific
organisational situation...........................................................................................................1
P6 How effective HR management and development can support sustainable performance and
grow to meet organisational objectives..................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

.
INTRODUCTION
Strategic human resource management is the practice of developing, attracting, rewarding as
well as retaining staff members for the benefits of both business firm as well as their staff
members (Anderson, 2013). HR division of company practice strategic human resource
management but it don’t work independently interact with other department of company for
understanding goals as well as design strategy which align with objectives. Furthermore,
Strategic human resource management is seen as a partner who helps within success of company,
as opposed essential for legal compliance or compensation. Strategic HRM utilizes the talent and
opportunity within the human resources department to make other departments stronger and
more effective.
This report is based on TNT Express which is an international courier delivery service
company. It was founded in 2001 and headquartered at Hoofddorp, Netherlands. In addition to
this, services offering by respective organisation are express and freight delivery services.
Moreover, report will going to conduct discussion on contemporary trends and development in
HR as well as modification within Human resource policy and practices in relation of current
trends as well as development. In relation to the same, relevant theories and concepts related to
growth and development of HR practices will highlight. Furthermore, change management
model will discuss in support of HR strategy.
TASK 1
P1 Contemporary trends and development in HR
Strategic human resource management is the practice of developing, attracting, rewarding
as well as retaining staff members for the benefits of both business firm as well as their staff
members. HR division of company practice strategic human resource management but it don’t
work independently interact with other department of company for understanding goals as well
as design strategy which align with objectives. Furthermore, Strategic human resource
management is seen as a partner who helps within success of company, as opposed essential for
legal compliance or compensation (Aswathappa, 2013). Strategic HRM utilizes the talent and
opportunity within the human resources department to make other departments stronger and
more effective. Furthermore, it is important for TNT that on a regular basis considers current
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trends that can put an impact or influence organisational HR strategies. Some of them are
mentioned below for better understanding :-
Training and development: Nowadays, companies provide training and development
session to staff members in order to enhance their skills and competencies. In addition to this, it
help company to provide quality service to customer that develop positive image in the mind of
customer. in relation to TNT express, its human resource manager conduct training session to
both the new and existing employees which help them to provide quality and on time service to
customer that further aid in building reputation in market.
Benefits & compensation: In order to motivate employees and to enhance their
productivity level, it is essential for company to provide monetary and non-monetary benefits to
staff members as per their performance. It will help company to enhance efficiency level of
members that leads to raise in profitability of TNT express.
Impact of globalisation - globalisation is the procedure by which interaction as well as
integration of organisation, people and culture has been made possible. In simple term it can be
said that globalisation had wide impact on the operations of business form. With the assistance of
this, TNT Express can advance their transport and communication technology which help them
in and providing delivery effectively.
Workplace diversity - within and business form workplace diversity result in both
positive as well as negative impact. Does it help company in delivering best facilities as a less
services or it can create problem in maintaining better working environment also (Bondarouk
and Ruël, 2013). In relation of TNT Express, company have to consider this as current trend
because it may result in hampering decision making of their daily basis operation. For instance,
while taking any type of decision manager of respective company entertain any one section of
the company which result in hampering working environment of business firm.
Changing skills and requirements - Changes and Technology taking place which make
working of company more easy. In relation of TNT Express, company can do most of their work
with the assistance of internet with save their time as well as extra cost and result in generating
high profitability as well as customer satisfaction. With the assistance of internet company do
several work such as documentation process, Customer services and facilities etc.
Continuous improvement and process of improving productivity - From past decade
companies are focusing more on their productivity for which they are recruiting Eligible
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Candidate who perform assigned work in effective manner. For instance coma TNT Express
hiring IT specialist who can Lookout work related to documentation and filling process which
are essential in delivery system (Brewster and Hegewisch, 2017). Apart from this coma
prospective company is providing training sessions to their other department also for enhancing
skills and knowledge of their employees which help them in improving their productivity and
accomplishing goals and objectives of company inappropriate manner.
Furthermore, TNT Express can apply HR strategic model with their working such as
DAV Al rich HR model. This is an integral function which result in influencing strategy
designed by HR department at Higher level. It have four major factors such as strategic partner,
change agent employee champion and admin expert. It will assist TNT expert in executing their
activities with an effective way which help company in long term sustainability within business
environment.
P2 Changes in HR policy and practices related to current trends and development
There are several that have wide impact on the performance of business which can be
external and internal (Cascio and Boudreau, 2010). Explanation of these are as follows :-
External factors
 Government regulation – By advancement within business operations regulation bodies
compliance workplace standards as well as for this government of formulating rules and
regulations. TNT expert have to follow all the legislations and law formed by government
for running their business in effective manner without facing any issue. If there is any
change occur in the laws and legislation then it will directly impact on the human
resource practices and strategies. Sometimes it occur cost to the company that has a
negative influence on productivity as well as profitability of the organisation.
 Economic Condition - It is one of the important external factors which company have to
to analyse on regular basis because changes in economic condition have wide impact on
the working of organisation (Chang, Chiang and Han, 2012). TNT Express have to
prepare themselves for different economic issues which may arise in future. Due to
change in economic conditions, it is essential for HR managers to change their strategies
that help in coping with uncertainties in an effective manner. It impact negatively on
human resource practices and on organisation as it is not always possible to deal with
changes and uncertainties.
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 Technology: Nowadays, technology is changing rapidly and it is necessary for
companies to adopt it in order to sustain in market and gain success as well. Technology
impact positively on the human resource practices and strategies. With the help of
advanced technology, HR can easily develop strategies and implement practices in an
effective manner that leads to growth and development of organisation.
Internal factors
 Policies - This is a factor which work as guidance or direction for the organisation
policies and tell staff members as about the things which they have to follow within their
daily activity. Some of the policies give positive impact on the performance of workers as
it encourages employees. Sometimes changes in the policies is not easily acceptable by
employees and for this HR managers need to change their strategies and practices that
impact on the organisation in a negative manner.
 Organisational Culture - Every organisation have their own culture which totally
dependent on shared believes comma values and many other factors (Chelladurai and
Kerwin, 2017). Thus, for understanding organisational culture it is important for HR
manager to formulate policies and practices because it will help in understanding attitude
of staff members working in company. It is essential for HR manger to develop effective
strategies by considering the organisational structure as it will help company to maintain
an effective relation with employees that leads to raise in productivity of the organisation.
TASK 2
P3 Relevant theories and concepts related to growth and development of HR practices
It is important for an organisation to provide appropriate training as well as apply effective
strategy in their working. Because it result in growth and success of business firm. This will not
only provide assistance to company in execution of plan but also help in serving their customer
with an effective manner. There are several factors by implementing that TNT Express can
improve their sales and profitability. Explanation of them are as follows :-
Performance management it is an tool with the assistance of this company can game better
outcomes. Role of performance management is to ensure that goals and objectives of company
achieve with an effective manner. In simple term it can be said that performance management
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and appropriate organisation outcome have direct relation. With the assistance of performance
management manager off TNT Express can manage performance of their staff members as well
as full fill gap within actual and standard (CHUANG and Liao, 2010). Thus, with the assistance
of this company can gain outcomes in effective manner as well as profitability also get enhance.
E-recruitment - it is an online procedure of selecting suitable candidate for the vacant job
position in the company. For E-recruitment purpose company use electronic resources mainly
internet. Most of the business form hire recruiting companies who provide assistance to
respective Organisation in hiring suitable employees for their vacant position. TNT Express
implement this process within their working for gaining better outcomes as they are able to hire
suitable candidate for their company.
Link between HR strategy and organisation strategy
Organisation strategy is the development, implementation & evaluation of decision in order
to attain both short-term and long-term objectives. In order to achieve this objectives, the
company require effective and talented workforce who has the capability to perform activities in
an effective manner. The Human resource manager identify all the requirements of organisation
and then select the best candidate for the company. It assist company to achieve their desired
goals in a proper and timely manner. Therefore, there is a link between organisational strategy
and human resource strategy of company.
TASK 3
P4 Change management model support HR strategy
In business environment change is an constant activity that perform by an organisation for
achieving as well as attaining benefits (Costea, Amiridis and Crump, 2012). Intemperate Amit
can be said that world is changing so it is important for business firm to make changes quickly as
well as on regular basis which help them in long-term sustainability within business
environment. For understanding this in better manner some theory and model is explained
below :-
Potter's 8 step change model - this model was introduced by John Kotter who was a
renowned professor of Harvard Business School (Kotter’s 8-Step Change Model. 2018).
Respective model include 8 step of change explanation of these in relation of TNT Express are as
follows :-
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 Increase urgency - it is an powerful tool by which individual can move faster but
provide clear guidance as well as inside of the reality. With the assistance of this an
organisation can identify the potential threat as well as issues which may result in
hampering their business activity. Apart from this, it provide assistance in examining the
opportunities which are available within business environment. By increasing urgency
TNT Express can take appropriate decision for their organisation.
 Build guiding team - for running business activities within successful manager it is
important to develop effective team so that manager of TNT Express can provide
guidance to eat and every individual in relation of task which allotted to them. But it
should be ensure by manager that team has been developed in effective manner by
identifying skills as well as knowledge of each and every employee (Daley, 2012).
 Develop a vision - if company have specific vision as well as policies and strategies
developed according to that then several benefits will be gained by company full stop it is
essential for TNT Express to consider core values which are important for making
strategy as well as vision because it provide assistance to business in realising the
modification which will provide benefit for their working.
 Communicating the vision - it is an important process and should be conduct an
effective manner without any kind of barrier full stop in relation of TNT Express
company is using effective communication process for conveying their vision to each and
every member in appropriate manner.
 Removing obstacles - There are several issues faced by company while performing any
task. Does within this is state issues are identified and for the appropriate strategies are
formulated which help company in overcome with this (Ehrnrooth and Björkman, 2012).
In relation of TNT Express manager have to check barriers on regular basis which impact
on the performance of employees.
 Creating short term wins – With the assistance of this business form can encourage
their team members for achieving short term goals as well as it also boost moral of
workforce. Does it help company in attaining their goals and objectives within a specific
time period.
 Don't let up - It is not possible that each and every target reserved in success some of
them maybe some failures. Thus, it should be Android bi manager that failure will not
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disappoint any worker because this appointment result in negative impact on the working
of company (Fulton and et. al., 2011). As they have to work for the same for
accomplishing better outcomes and results.
 Make change Stick - It is important for company that they should not stick on single
procedure for accomplishing goals and objectives with an effective manner.
TASK 4
P5 How HR outcomes can be monitored and measured and apply this to specific organisational
situation
HR manager of company measure performance to a specific situation like measuring
performance of staff member after providing them training and development session. It
will provide assistance to the manager of TNT in monitoring the performance of their staff
members. Explanation of best ways are as follows :-
Benchmarking - It is and technique which utilise for measuring the performance of
employees as per the standard set. Benchmarking allow organisation to monitor staff member
performance as well as also in providing them effective training and implementing strategies as
per the requirement. Benchmarking provide assistance to organisation such as TNT in achieving
high performance level and objective of business. HR manager of TNT hire employees who can
work in effective manner within each and every area of company. It has been identified that at 6
strategy help in identify the area and which company is lacking behind to attract and retain Their
employees as well as customer (Ganopoulos and et. al., 2013). It is important for respective
business form to design compensation and appraisal program for their employees which help
them in attracting and fulfilling goal of company. This will help in enhancing performance level
of staff member.
Key Performance Indicator - company can use key performance indicator for measuring
performance of their employee’s respect of achieving organisation goal. It provides assistance in
fulfilling the gap between actual and standard performance of staff members. TNT can evaluate
performance of personal on the basis of following :-
 Retention of Talent- This allows the business firm to evaluate the average number of
staff members that it is able to retain within present work force culture.
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 Average time for recruitment- This indicator within the TNT identifies that whether the
HR in respective organisation is efficient enough to complete the whole recruitment
procedure within the particular time period.
 Training- It identifies the time taken for providing training session to staff members as
well as how the employees are understanding and responding to the Knowledge given by
Human Resource manager.
10-C checklist of HRM - This is an pragmatic model which includes 10 basic elements that
are needed to be considers for gaining better outcomes by business firm. This includes
Comprehensiveness, credibility, communication, cost effectiveness, creativity, coherence,
competence, control, change and commitment. By following these 10C TNT Express
company can offer better services as well as facilities to their customers and can also take
better position within business environment.
Thus, on the basis of above model TNT Express can overcome with distinct situation and
eliminate issues in better manner.
P6 How effective HR management and development can support sustainable performance and
grow to meet organisational objectives
In an organisation strategic HR management play important role as well as with the effective
HR management and development company can perform in better manner and sustain within
business environment for long duration. Below mentioned are related to the same :-
Flexible Working practices: Flexible working hours is considered as an effective approach
provided by UN organisations to their employee as it away leniency to workforce for
extending their work as per suitable time. In addition to this coma flexible work practices
considered as motivational factor for staff member as they feel flexible while performing
any type of practices which reserves in delivering best quality work to customers. It also
help in improving performance of staff member as the get numerous options for performing
their work. It is also beneficial for TNT Express as improve performance of personal result
in accomplishing their goals and objectives in better manner.
Reward system: It is an approach that works as an influencing element for upgrading
performance of personal. It has been said that TNT Express management team utilise reward
system for their employees in order to motivate them to place additional efforts for
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particular task. Reward system can be both monetary and non monetary such as holiday
packages promotion, incentives and many more.
CONCLUSION
After going through above discussion it has been summarised that, Strategic human resource
management is the practice of developing, attracting, rewarding as well as retaining staff
members for the benefits of both business firm as well as their staff members. Moreover, for an
organisation it is necessary to implement strategic HRM practices within their working for
motivating staf members and also provide assistance in reducing turnover ratio. Apart from this,
there are several HR theories and practices which are important for company in keeping their
personnel work efficiently. There are several change management strategies which organisation
implement for working in effective manner and achieving organisation targets.
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Kotter’s 8-Step Change Model. 2018. [Online]. Available Through:
<https://www.leadershipthoughts.com/kotters-8-step-change-model/>.
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