Strategic Human Resource Management

Strategic Human
Resource
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Determine key current trends and developments that influence an organisation’s HR
strategy........................................................................................................................................3
P2. Analyse how both external and internal factors influence HR strategy and practice...........5
TASK 2............................................................................................................................................6
P3. Apply relevant theories and concepts relating to the growth and development of strategic
HRM to organisational specific examples..................................................................................6
TASK 3............................................................................................................................................7
P4. Evaluate how appropriate change management models support HR strategy in application
to relevant organisational examples............................................................................................7
TASK 4............................................................................................................................................8
P5. Explain how HR outcomes can be monitored and measured and apply this to a specific
organisational situation...............................................................................................................8
P6. Discuss and evaluate how effective HR management and development can support
sustainable performance and growth to meet organisational objectives.....................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management is a task which involves several theories and techniques
that are utilised by managers in the organisation for efficient administration and support to the
workforce. HRM has to be strategically planned and performed by the managers according to the
current scenarios of market and other factors for effective performance and talent management
(Madera and et. al., 2017). Current assignment is developed on Intercontinental hotel, commonly
known as Intercontinental Hotel a British large hospitality company which was established in
1946, headquartered in Buckinghamshire, UK and servers to global population. The report
emphasis on the current trends along with internal and external factors which influences HR
strategy. Moreover, relevant models or theories are applied for growth and development of
strategic HRM and for change management. Furthermore, monitoring and measuring tools are
identified for evaluating HR performance along with identifying support provided to sustainable
performance and growth of organisation through effective HRM and development.
TASK 1
P1. Determine key current trends and developments that influence an organisation’s HR strategy.
Human resource management is a separate department in an organisation which is
responsible for developing methods and utilising techniques for maintaining and managing the
workforce. These HRM practices are than integrated and a systematic HR strategy is produced
through which all requirements of employees are company are managed.
The HR strategy and HRM decision making of Intercontinental Hotel is affected by key
current trends flourishing in the industry and leads it to the future growth and success. These
industry trends and developments taking place will be determined by the human resource
managers and team of Intercontinental Hotel and accordingly changes or improvements are made
in the strategic management of staff. Few industry trends and developments that are affecting the
HR strategy of Intercontinental Hotel are elaborated underneath:
 Robots- Emergence of robots is the most surprising and exciting trend of the industry,
which are machines that are designed and developed to carry out complex activities
according to the instruction fed in their systems. These robots are used in Smart Hotels
for conducting roles of many departments such as Housekeeping, Kitchen staff, Front
office department and others.

(Source:Technology is making hospitality smarter, 2020)
They are equipped with Artificial Intelligence (AI) enabling in better management of hotel and
generating speed, cost and accuracy improvisation. Introduction of Artificial Intelligence and
Robots have impaired existing HR strategy of Intercontinental Hotel. The human resource
department can bring in these robots for back and front office tasks where applicable reducing
workforce needs, cost involved in recruitment&selection and training&development of new or
existing staff (Bailey and et. al., 2018).
 Smart Hotels- A smart hotel is the result of efficient technologies and digital
advancement along with a innovative idea of business owners in hospitality industry
matching with the trends. A smart hotel is totally operated through internet where
internet enabled devices are used for all services and activities needs to be conducted in a
hotel for customer satisfaction.
These new invention have impacted the hospitality industry and HR strategy as now many back
office work can be completed through internet based devices. Intercontinental Hotel cannot
change into a Smart Hotel but can implement few devices which will automatically reduce
workforce need of the company and HR department have to re-evaluate their HR strategy.
Illustration 1: Technology is making hospitality
smarter, 2020