This assignment provides a comprehensive market analysis of Mercedes, including an assessment of the competitive rivalry in the automotive industry. The report also conducts a SOAR analysis to identify strengths, opportunities, aspirations, and results for the company. A business strategy is proposed, focusing on cost leadership, differentiation, and focused strategies. Additionally, a gap analysis is performed to identify areas where Mercedes can improve, and an action plan is developed to address these gaps. The report concludes with a conclusion that highlights Mercedes' potential to capture the largest market share and become the industry leader.