Strategic Management: Methods, Leadership Style, Change Management, and Sustainability

This report provides an in-depth analysis of strategic management in the context of Marks and Spencer. It covers methods of development, leadership styles, change management, and sustainability strategies. The report concludes with recommendations for future growth.

Strategic management
1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Background information of Marks and Spencer..........................................................................3
Methods of development.............................................................................................................3
Leadership style...........................................................................................................................4
Change management....................................................................................................................6
Sustainability...............................................................................................................................7
CONCLUSION................................................................................................................................8
RECOMMANDATION..................................................................................................................8
REFERENCES................................................................................................................................9
2

INTRODUCTION
Strategic management is involves setting objectives, analysing competitive environment
and internal organization. That is help to ensure about management roll out of the strategies
across organization. This is ongoing process and planning which is help to monitor and
assessment of the entire important element for organization in order to meet goals and objectives.
The present report is based on “Marks and Spencer” which British multinational retailer brand
company. The deals in various kinds of clothe, home product and food product. The report wills
analysis different methods of development by using strategic tool such as mergers, acquisition
and alliances. This will explain leadership style for company in order to managing changes. At
the end of the report will also highlight future sustainability strategy and further
recommendations for better growth in future.
MAIN BODY
Background information of Marks and Spencer.
Marks and Spencer is major British multinational retailer company with headquarter in
London. The company was founded in 1884 at United Kingdom by Micheal Marks and Thomas
Spencer. The company have their specialization in selling clothing, home products as well as
food products. This is also listed in London stock exchange and current have 959 stores across
the UK. Company have some brand such as Per Una, M&S collection and energy, Autograph
and Blue harbour (Drobyazko and et,al., 2019). Presently company have 80000 employees with
37.3 million net incomes. In the recent years, clothing sales of company have fallen whilst food
sales are increased in positive manner. The company also began to sell branded good. In 2012,
Steve Rowe finally becomes a director. Company is faced number of challenges one is
decreasing sales of product and services at market and another one is digital marketing. Most of
the companies are a use digital and online marketing in order to promote their product and
services at market place but M&S is not uses this. This is the biggest challenges for company.
Methods of development
Business development is very important process which is implement strategies and
opportunity across organization for promoting growth and boosts the revenue of company in
positive manner (Herstein and Barnes, 2017). This involves pursuing great opportunity in order
to help their business growth and identifying prospects and converting more leads into the
3

customers. In order to develop business of Marks and Spencer here is use some strategic tools
which are explains below:
Merger:
This simply means refers with the combination o two things specially companies to form
a new entity or more in another entity. This having control management responsibility is having
with both the companies. In that case, name and management of the both companies are retained
into the leverage equity of two brands which are working together. Thus, this has great result into
the new organization from the two or more organization is higher and loss equally shared. This is
the best method of development for marks and Spencer because through that company merge
with another company and make effective profit.
Acquisitions:
Acquisition is refers with the processes in that one company can buy other company in
order to control this particular company (Hill, 2017). This generally carriers with eliminate
competition by absorbing competing company to expand their corporate portfolio by retaining
acquired company is independent entity. As per the case study, it is important to make focus on
another company and their strategy is help to develop their business. This severs purpose which
is market entry strategy, corporate portfolio expansion tools and competitive defence
mechanism.
Alliance:
Alliances is the another effective tool which is refers the relationship among people,
group and states that have joint together for gathering mutual benefits in order to achieve
common purpose. As per the case study, management of M&S need to relations with another
state and country in order to sales their product and services is help to develop business again
after corona virus free situation.
The best method of development for Marks and Spencer is Alliances by making best
relations with another country and states.
Leadership style
Leadership style is the action of leading a group of people and an organization (Jenkins,
2017). Leadership is the ability to guide others without any forces into the direction or decision
which leaves then still feeling empowered and accomplished. This is the art of motivating people
4

and group to act toward achieving common goals. There are some different leadership styles
which are explain are as follows:
Transactional leadership style:
Management of Marks and Spencer is used transactional leadership style. The company
is committed with achieve company goals by ensuring about the high performance to maintain
constantly in its terms at each and every level. With the help of this, Steve Rowe is able to
increase efficiency of employees by motivating them by using reward system. This help to
improve overall performance of company in effective manner.
Transformational leadership style:
This is another leadership style which is also used by company in order to motivate their
employees in effective manner (Khosiev and et.al., 2019). With the help of this, people inspiring
to be proactive in order to participant to development of organization including motivation,
sharing values and innovative idea. In this management take view and ideas of employees is help
to motivate employees in positive manner.
Laissez-faire leadership style:
This leadership style is sometime is more effective and valuable for the company in
effective manner. As per this leadership style management have to make complete trust on their
employees are help to make good and healthy result of working. With the help of this leadership
style, marks and Spencer can empower employees by making complete trust them to work. That
is limited development and with the overlook critical company growth opportunity. This is
important leadership style is kept in check.
Autocratic leadership style:
Autocratic leadership style refers with that decision which is taking by leader only
without taking inputs from anyone. As per this employees are never considers and not consulted
prior to the direction. In this leaders of Marks and Spencer make their decision by own and
employees have not any right to take decision.
The best leadership style for Marks and Spencer is transactional leadership style which is
already used by company (Lederer, Kurz and Lazarov, 2017). Another one is laissez-faire
leadership style, as peer this management of M&S have to make trust on their employees and
their working style is help to achieve goals and objective of company in effective manner. With
the help of this employees are motivated to give their hard contribution in positive manner.
5

Change management
Change management is the systematic approach for dealing with transition and
transformations of an organization have goal, process and technologies. The main purpose of
changes management is to implementing the strategies for effective changes, controlling and
helping those people who are ready adopt changes with setting goals for working. as per the case
study, after corona virus various changes are comes at market place which can affect to business
of Marks and Spencer (Lyngso, 2017). In that company need to make complete focus on
managing successful changes which will happens at market place in order to reduce their
effective from business. In order to understand and manage changes here is select force field
analysis of change management are as follow:
Force field analysis:
Force field analysis is the techniques which can use for identifying and discussing about
those factors which support to changes initiative. This is the part of strategic management which
tries to ensure about a business responds for enhance environment operates. This model follows
by some steps which are as follows:
Step 1: describe plan for changes:
This is the first step of this model is to explain plan of changes which comes in the
company (Rothaermel, 2016). The main goals and objective of company is to develop business
again at market after corona virus. The strategy is to build positive relations with other people
and state to increase sales at global level by using alliances method of development. The main
goals and objective of company is accelerated change is that only the option. With the help of
this strategy M&S is able to meet various people and know about their taste through digital ad
online marketing.
Step 2: identify forces of changes:
This is second most important step which is identify forces of changes either from
internal and external drivers (Force field analysis, 2017). The company want to increase sale of
food, clothing and home products again for that best internal drives are outdated machinery or
product lines, declining team morale and a need to increase profitability. External drivers are
disruptive technologies and changing demographic trends.
Step 3: identify those changes which against change:
6

In the business most of the forces are unfavourable to the changes. This very important
for marks and Spencer to analysis those force for eradicate their negative effect from its. Internal
forces are existing organizational structure and negative attitude of employees. As per the
strategy is the external forces are government legislation, losing customer interest and lower
economic rate.
Step 4: assign sources:
After the above three step it is very important to assign sources and put plan for working
in better manner (Drobyazko and et,al., 2019). As per the case study of M&S is puts
transformation plan including strategies alliances. In this company build their relation with other
through marketing team. For motivating marketing team, leaders should use leadership style.
Step 5: analyse and apply:
This is the stage where management analysis complete strategy and apply this in working
style. Here is company need to organize training and development session for employees in order
to giving training about working and increase uses of technology which is used by company.
With the help of this, M&S is able to increase their sales of food, home and clothing
product at market place in effective manner.
Sustainability
Sustainability is the great ability to maintain at the certain rate and the level. This is help
to company M&S for again increasing sales of food and home product as well as clothing
products. There are explaining some sustainability strategy for M&S are as follows:
 Innovation: innovation is the most effective and important strategy which is help to make
increase sales of M&S products. New products and services help to provide additional
revenue stream through meeting with effective environment or the social needs (Herstein
and Barnes, 2017). Make command on leadership market is help to build competitive
advantage.
 Build networking: building networking another important sustainability strategy is help
to create strong customer base for company.
 Invest more on digital and online marketing is help to reach out more customers in
effective manner.
7

CONCLUSION
From the above study, it had been concluded that the strategic management had been
very important part of the company. That helped to give complete new direction to company in
order to increase business. the report had describe some development method for company but
here has select one best that alliance by making relationship with other state and people.
Leadership style has been helped to motivate people n order to giving their hard contribution for
achieving goals and objective of company in effective manner. In order to management effective
changes within the company here had use force field analysis of company. At the end of report
also highlight sustainability strategies for more growth of company at market place.
RECOMMANDATION
As per the above discussion, here is including some recommendation for Marks and Spencer
which are help in their future growth in effective manner. Here is recommend to management
use online marketing and selling product is help to increase sales of product and services in
effective manner. This has create work in more effective manner because through customers are
get effective knowledge about products and services of company. Also, recommend for company
to build effective customer relations and make some changes in products as per customers needs
is help to attract more customers at market place. As well as motivate their employees by giving
reward is help to increase performance of employees in positive manner.
8

REFERENCES
Books and Journals
Drobyazko, S. and et,al., 2019. Factors of influence on the sustainable development in the
strategy management of corporations. Academy of Strategic Management Journal.
Herstein, R. and Barnes, B. R., 2017. Exploring the gap between policy and practice in private
branding strategy management in an emerging market. International Marketing Review.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.
Jenkins, A., 2017. Human Resource Strategy and Talent Management. In Talent Management in
Hospitality and Tourism (pp. 84-100). Goodfellow Publishers.
Khosiev, B.N. and et.al., 2019. Development of a brand promotion strategy: management
accounting and comprehensive analysis. Indo American Journal of Pharmaceutical
Sciences. 6(5). pp.10060-10068.
Lederer, M., Kurz, M. and Lazarov, P., 2017. Making strategy work: a comprehensive analysis
of methods for aligning strategy and business processes. International Journal of
Business Performance Management. 18(3). pp.274-292.
Lyngso, S., 2017. Agile strategy management: techniques for continuous alignment and
improvement. CRC Press.
Rothaermel, F.T., 2016. Strategic management: concepts (Vol. 2). McGraw-Hill Education.
ONLINE
Force field analysis. 2017. [online]. Available through:
<https://www.mindtools.com/pages/article/newTED_06.htm>
9