Strategic Management Assignment - Heron Foods

   

Added on  2020-12-10

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STRATEGICMANAGEMENT
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EXECUTIVE SUMMARYThe below report showcases the impact of above factors on UK's one of the largestretailer Heron Foods. It shows the strategy developments, evaluates the process of strategymaking, assesses the impact of strategy making and how Heron Foods can be flexible andadaptable to changes in its professional environment. From the report, it can be determined thatHeron Foods needs to grow its market internationally to deal with the problems which thecompany is facing because of not having good business in its home market. Also, with the helpof recent Brexit issue how the company has managed to grow itself in international market. Thereport also showcase the strategy developments, evaluates the process of strategy making,assesses the impact of strategy making and how Heron Foods can be flexible and adaptable tochanges in its professional environment.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4Question 1........................................................................................................................................4a) The difference between intended, emergent and realised strategies with the usage ofanalysis tools undertaking the external and internal environmental analysis of Heron Foods4PESTEL analysis to exploring the external environment of Heron Foods...................5SWOT analysis exploring the internal environment of Heron Foods...........................5b) Opportunities and threats of Heron Foods in short to mid term range with the identificationcritical success factors of the company..................................................................................6The Opportunities and Threats in short to mid term range ..........................................6Identification of critical success factors .......................................................................7c) Issues Heron Foods foresee if the company decides to see growth through internationalmarkets and how to overcome them.......................................................................................7d) Strengths that Heron Foods needs to overcome the above identified weaknesses............9Question 2......................................................................................................................................10a) Why Heron Foods should start establishing its outlet internationally, after taking a resourceand market based view towards strategy..............................................................................10b) Mintzberg and Lampel’s Ten Schools of Strategy Formulation in context of Heron Foods10Question 3......................................................................................................................................11a) After the evaluation of Mintzberg Ten schools of thought of strategy formation HeronFoods need to consider the below mention points:..............................................................11Identified risk and weaknesses:...................................................................................11b) Top down strategy making...............................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
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INTRODUCTIONToday, the increasing growth in online shopping and easy online resources has impactedthe retail market worldwide. This has led retail owners to suffer from a variety of troublesincluding less business and decrease in their overall profitability. In countries such as UnitedKingdom the major population was depended on the high street shopping, but after the arrival ofthe internet and other leisure activities people have started to spending money in other places andactivities. This has led the retail market to suffer in various ways. The below report showcasesthe impact of above factors on UK's food retailer Heron Foods. As a newly appointed strategist,the report aims to provide a theoretical model and the company's potential to develop strategyand support strategic decisions. It shows the strategy developments, evaluates the process ofstrategy making, assesses the impact of strategy making and how Heron Foods can be flexibleand adaptable to changes in its professional environment. Question 1a) The difference between intended, emergent and realised strategies with the usage of analysistools undertaking the external and internal environmental analysis of Heron FoodsIntended Strategy Emergent StrategyRealised StrategyAn intended strategy is astrategy that Heron Foodshopes to execute. The strategyis obtained from the preparedstrategic plan by the topmanagement of the company.Here, the intention refers to thebeginning point of theplanning process developed togain a certain objective(Hill,2017). Emergent strategies are put inplace by identifyingunanticipated outcomes afterexecuting a strategy and thenincluding those outcomeswhich are unexpected in futurecorporate plans with the helpof bottom-up approach. A realised strategy is known asa strategy which isaccomplished. This strategymight be the result of anemergent or deliberatestrategy. This is a kind ofstrategy that Heron Foodsactually follows. It is often aby-product of intendedstrategy of organisation.
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