Strategic Management: Realized, Emergent, Intended Strategies and Business Tools

Strategic Management

Table of Contents
Question 1........................................................................................................................................3
a) Difference between realized, emergent, intended strategies . Explain the most suitable
business tools?.............................................................................................................................3
b) Determine the major opportunities and threats for the business in the short and mid-term
range?...........................................................................................................................................7
c) Explain the various issues that can be observed if you determine to want growth by
international markets? .................................................................................................................7
d) Explain the strengths that would be needed to overcome with the weaknesses? .................8
Question 2 .......................................................................................................................................8
a) Considering the resource based and market based view towards strategy..............................8
i) increase outlets in UK and/or ..................................................................................................8
ii) start establishing outlets internationally .................................................................................8
b) Explain whether any of Mintzberg and Lampel’s Ten Schools of Strategy Formulation?.....9
Question 3 .....................................................................................................................................11
a) Recommendations for the organizations from the findings ? ...............................................11
b) Should the strategy be given approval, this would be an example of top down strategy
making.......................................................................................................................................13
REFERENCES..............................................................................................................................14
Books and Journal......................................................................................................................14
Evaluating Mintzberg’s 10 schools of thoughts for strategy formulation, 2022 [Online] Available
through:<https://www.financialexpress.com/opinion/evaluating-mintzbergs-10-schools-of-
thoughts-for-strategy-formulation/1609541/>...............................................................................15

Question 1
a) Difference between realized, emergent, intended strategies . Explain the most suitable
business tools?
Ans. Intended strategies refers to the strategies that has been formulated by an organization at the
initial level or in the beginning of planning. Whereas emergent strategies are the strategies that
are formulated in the emergency situation where the organization is required to respond to the
unexpected opportunity or challenge of the market(Okumus,and et. al., 2019). Realize a strategy
is completely different from both intended and emergent strategy and refers to the strategy on
which the organization actually based their actions and plans. Realizes strategies are the result of
intended strategy of a organization which includes the emergent strategy of the company. In
order to enhance the operational activities of an organization it is essential for every organization
to formulate and involve in formulation of all the three strategies.
There are certain kind of differences among these strategies where intended strategies are
described into detailed form within the organizational strategic plan. In the case of emergent
strategies it has been observed that it has explained after the business has carried out the set of
actions for developing the pattern. Realized strategies are those which have been framed when
firm is planning to do it. The most distinguish point between emergent and intended strategy is
that planned strategy implements from the top to down management's approach and emergent
strategy tool from the bottom up approach to top level. The most distinguish point between the
realized and intended strategy is that intended strategy is the plan which is at the initial stage
whereas realized strategy is how it worked out at the end.
Execution of the tactics that are based on the analysis of the organization that includes both
internal as well as external analytic thinking for company. The internal analytic thinking of the
company that is possible undertaken with the supported by SWOT analysis whereas the external
analytic thinking can be undertaken of the institution with the help of PESTLE analysis(Ansoff,
and et. al., R., 2018). SWOT and pestle analysis of an independent health food store that has
been operating in the market of United Kingdom that is Alara Wholefoods are given below:
SWOT Analysis
Strength Weakness

 The organic products are the main
strengths of the company due to
COVID its sales increased.
 The company provides higher
satisfaction to their customers by
availing high quality products.
 The organic and high quality
products helps them to achieve brand
recognition in the market.
 There are two main weakness of
company are that it has low presence in
global market.
 They have high pricing comparing to
their competitors and this also proves as
weakness of company .
 As company having low global market
and limited supplier network which can
effects the supply chain operation.
Opportunity Threat
 Company can attract more customers
as the demand for organic product is
increasing .
 The company can increase its global
presence by using digital technology
over the world
 As the company is having huge
demand for its product and can seize
more market using social media .
 There is a low cost competition in
market as the company is dealing in
organic products and it causes high
maintenance cost.
 Climate change can impact the
company's production of food which
can appear as a threat for the company .
 The FDA regulations changes country
to country and has strict regulations that
can be a major threat for company to
grow in different markets .
PESTLE Analysis
Pestle analysis is used to analyze various external factors which has their impact on the
operations of the business organization. The various factors of political environment that has
their impact on the operations of Alara wholesale foods company are given below:
Political: The authorities has important effect on how enterprises function in a definite
commercial enterprise or marketplace. The US authorities, for instance, is intent on set up
regulations for organic and GMO food goods. In relation to it, the merchant has the opportunities
to build standardized by making sure in which all of their organic and non-GMO items are
decently labelled. The goal can be said is to protect the rights of the consumers. Governmental
determiner might track to free trade understanding, that can provide the advantages to the firm
by enabling it to broaden their operations thanks to the chances that provided by free trade
agreements. Furthermore, to attract more customers and create brand value the business
organization can use its Whole Trade Guarantee.