Strategic Management: Research on Amazon and Microsoft with Strategic Solutions

This presentation on strategic management focuses on two leading technology companies, Amazon and Microsoft. It covers their mission, vision, goals, BCG matrix, Porter's generic strategy, and recommendations for strategic solutions. The presentation suggests that Amazon should use a BCG matrix strategy and partner with Netflix, while Microsoft should focus on differentiation and product development.

Strategic management 2109294
SET 2- STRATEGIC SOLUTION

Table of contents
 INTRODUCTION
 TASK
 Research based on two companies and strategic solutions that are available.
 Strategic recommendations
 CONCLUSION
 REFERENCES

INTRODUCTION
 Strategic management refer to procedure of setting aims and objectives just to make assure that a company
become more productive and competitive in the industry.
 The current presentation will be based on two companies that is Amazon and Microsoft, which falls under
the category of leading technology based companies in the world.
 The study will explain information about two different organizations and strategic solutions that are
accessible.

Research based on two companies and
strategic solutions that are available
Basis AMAZON MICROSOFT
Mission Organization goal is to offer its consumers the
lowest price and the most satisfactory services,
selection and utmost convenience.
While, the mission statement of this company is
quite different. As it may aim to empower
individuals and companies on the planet to
achieve more.
Vision To be the most consumer centric organization
and to build the best place where individual
person can reach to find anything they tend to
purchase online.
To support customers and ventures throughout
the world that realize their full power.
Goals It may take effort to enhance the satisfaction
level of target market.
Its aim is to provide unforgeable experience to
target audience.

CONT..
BCG matrix Amazon Microsoft
Star Electronic items are included in this category
that has been sold at firm are in demand.
Word processor and windows operating
systems as well as mobile application are
covered in this segment.
Cash cow In this category of BCG matrix, there are
certain goods of company are covered. For
example, it may generate a excellent deal of
cash via sale of its e-books.
Xbox 360 and one hold a big chunk of revenue
in overall industry.
Question mark Zappos as business unit cover in list of those
that might be profitable for company.
Microsoft phone hardware segment include
into the list of question mark that may have
low relative market share.
Dog Amazon MP3 is not able to cater firm better
profit after major investment.
It is fact that for company that none of its
segment fall into the list of dogs.

CONT.….
Porter's generic strategy Amazon Microsoft
Cost leadership or Differentiation. It recently utilizes cost leadership
strategy in term of offering affordable
services to customers.
While, Microsoft may utilize
differentiation tactic because it tends to
be innovative and creative always.

Strategic recommendations
 Amazon should apply BCG matrix strategy such as product existing market and other as well as such as low pricing, because it
enables firm to gain continuous benefits.
 It may become a partner of Netflix, which may give them chance to grow rapidly.

CONCLUSION
 From above discussion, it has been identified that organizations has achieved their set aims and visions by following, implementing
and considering effective solutions.
 They have gained competitive advantages in bulk and increased benefits of sustaining in the market.
 Furthermore, from above analysis, it has been determined that Amazon can gain more benefit in term of using differentiation and
product development tactics.
 Organization can take approach to build partnership with another profitable company to obtain access to target market that in return
may enhance its consumer base and drive attention to increase profitability.

REFERENCES
 Ali, B.J. and Anwar, G., 2021. Porter’s Generic Competitive Strategies and its influence on the Competitive
Advantage. Ali, BJ, & Anwar, G.(2021). Porter’s Generic Competitive Strategies and its influence on the
Competitive Advantage. International Journal of Advanced Engineering, Management and Science. 7(6). pp.42-51.
 Василевский, Н.В., 2021. ВЗАИМОСВЯЗЬ МАТРИЦЫ BCG С ФИНАНСОВЫМИ РЕЗУЛЬТАТАМИ
КОМПАНИИ В РАЗРЕЗЕ ОТДЕЛЬНЫХ ТОВАРОВ. Инновационные аспекты развития науки и техники. (7).
pp.107-112.