Strategic Management Analysis of Telstra

Running head: STRATEGIC MANAGEMENT ANALYSIS OF TELSTRA
STRATEGIC MANAGEMENT ANALYSIS OF TELSTRA
Name of the Student
Name of the University
Author Note

STRATEGIC MANAGEMENT ANALYSIS OF TELSTRA1
Executive Summary
The report is built on study of diverse approaches that are related to proper strategic
management and planning related actions of the modern organizations. The company that has
been considered for the study is Telstra. The three tactics that have been examined in the
report are, sustainable approach, resource based approach and dynamic capabilities method.
The approaches have been able to play a key part in the methods by which the organization
has developed its strategies and operations in order to maintain the sustainable position in the
industry for a lengthier period of time.

STRATEGIC MANAGEMENT ANALYSIS OF TELSTRA2
Table of Contents
Introduction....................................................................................................................3
Sustainable approach of strategic management.............................................................4
Resource based view approach of strategic management..............................................5
Dynamic capabilities approach of strategic management..............................................9
Conclusion....................................................................................................................11
References....................................................................................................................12

STRATEGIC MANAGEMENT ANALYSIS OF TELSTRA3
Introduction
As discussed by Barros, Hernangómez and Martin-Cruz (2016), the process of
strategic management is considered to be less reactive and more reactive in nature. The
decisions that are made by the management of organizations are mainly built on the strategic
plans that have been developed and applied. The strategic plans are implemented in order to
fulfil the objectives and goals of the organizations. The decision making process are
considered to be quite tough in comparison to the other activities that are performed (Daspit
et al. 2017). Strategic management is termed as a process based on the development of long
term based objectives and goals built on future processes of the firms. The long term based
strategic objectives are considered to be a significant aspect that can influence the methods by
which organizations can maintain their operations for a long a period of time (Demir,
Wennberg and McKelvie 2017).
The report will be based on the three major approaches of strategic management that
are implemented by different companies. Three tactics that have been considered for analysis
in the report are sustainable approach, resource based view and industry leadership approach.
The firm that has been taken into consideration for analysis is Telstra. The analysis will be
based on the ways by which Telstra has applied the three approaches in order to develop
different strategies.
Telstra is the leading technology and telecommunication based firm of Australia. The
firm provides huge number of services that helps the company to compete in different
telecommunications based markets. The organization provides its services to around 18.0
million retail customers and around 3.7 million retail based fixed services as well
(Telstra.com.au 2019). The major belief of the company is to develop effective connections
between people or consumers based on the opportunities that are offered to them. The firm