Strategic Information Management System for Telstra: External and Internal Analysis

Running head: STRATEGIC INFORMATION MANAGEMENT SYSTEM
STRATEGIC INFORMATION MANAGEMENT SYSTEM
Name of the Student
Name of the University
Author Note

1
STRATEGIC INFORMATION MANAGEMENT SYSTEM
Executive Summary
The report is built on the external and internal analysis of the company named Telstra. The
different models which have been used for the analysis of external environment mainly
include, the PESTLE framework and the Porter’s five forces framework. The competitive
environment of the firm had been analysed in the report in a detailed manner. The second part
of the report is thereby analysed with the help of its core competencies and resources that are
possessed by Telstra in the environment. The report has been concluded by the proper
recommendation of an information system that can be used by the company in order to
operate in the industry.

2
STRATEGIC INFORMATION MANAGEMENT SYSTEM
Table of Contents
Part 1 – External analysis...............................................................................................3
1. Background of Telstra............................................................................................3
2. Industry in which Telstra operates.........................................................................3
3. Analysis of general environment...........................................................................4
4. Analysis of the industry environment....................................................................5
5. Analysis of the competitive environment..............................................................7
6. Opportunities and threats provided to Telstra........................................................7
Part 2 – Internal analysis and the proposal.....................................................................8
1. Resources of Telstra – intangible and tangible......................................................8
2. Identification of the capabilities.............................................................................8
3. Analysis of the core competencies.........................................................................9
4. Proposal of a suitable information system for Telstra.........................................10
5. Evaluation of the proposed system to provide suitable recommendations..........10
Conclusion....................................................................................................................11
References....................................................................................................................12

3
STRATEGIC INFORMATION MANAGEMENT SYSTEM
Part 1 – External analysis
1. Background of Telstra
Telstra Corporation Limited is an Australian organization which operates in the
telecommunications industry. The organization mainly builds and also operates different
telecommunications based networks, mobile access, internet access, television based services.
The organization has been able to develop a history in the Australia telecommunications
industry for a long time. Telstra became a totally privatised organization after a few years of
its operations in the telecommunications industry. The company further went through an
effective change program under the previous CEO David Thodey. The current CEO of the
company is however struggling in order to continue the processes of the firm in an effective
way in the telecommunications based industry (Telstra.com.au., 2018).
2. Industry in which Telstra operates
The telecommunication industry in Australia and its growth is hugely driven by the
government of the country. The regulations which are faced by the industry have been
developed in an effective manner by the government of Australia. The telephone services
were first started in Australia by providing connection between the South Melbourne and
Melbourne based offices of the Robinson Brothers in the year 1879. The first telephone
exchange was thereby developed in the year 1880. The telecommunications industry of
Australia has however depicted huge amounts of growth in the recent times. The
competitiveness in the industry has increased in a huge manner. This has further led to the
reduction of the competitive advantage and revenues of companies which operate in the
industry. Telstra has however been able to gain a competitive place in the Australian retail
industry with the help of its long term operations (Barros, Hernangómez & Martin-Cruz,
2016).