This document explores the strategic management and leadership practices of Dyson Limited. It discusses the company's success factors, including financial performance, organizational capacity, and customer perception. It also analyzes the reasons for Dyson's success, such as increased investment in research and development, high product quality, great leadership, and a culture of creativity. The document further provides an internal analysis of Dyson's value chain and core competencies. Overall, it offers insights into the strategic management and leadership strategies that have contributed to Dyson's success.