Strategic management 2
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Macro-environment analysis.....................................................................................................4
2.1 Political..................................................................................................................................4
2.2 Economic...............................................................................................................................4
2.3 Socio – cultural......................................................................................................................5
2.4 Technological........................................................................................................................5
2.5 Environmental........................................................................................................................6
2.6 Legal......................................................................................................................................6
3.0 Competitive analysis..................................................................................................................7
3.1 Threats of new entry (low)....................................................................................................7
3.2 Bargaining power of suppliers (medium - high)....................................................................8
3.3 Bargaining power of buyers (Low)........................................................................................8
3.4 Threats of substitutes (low)...................................................................................................9
3.5 Industry rivalry (Medium).....................................................................................................9
4.0 Strategic capabilities..................................................................................................................9
4.1 Competitive advantage..............................................................................................................9
5.0 Bellamy’s resources and competency......................................................................................10
5.1 VRIO analysis......................................................................................................................11
6.0 Conclusion...............................................................................................................................12
References......................................................................................................................................13

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