Strategic Management and PEST Analysis of Rwanda | Report

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Executive Summary:
The report gives an overview of pest analysis of Rwanda and describes the incentives that is
about to penetrate Rwanda Special economic zone. There is also discussion of the about the
current foreign investment in Rwanda in the report. The report also describes the motivating
factors that are acting in favor of Alpha Response Technology Solution (ARTS) in entering the
market. There is also analysis of five forces model of the company mentioned. The report also
compares and contrasts the primary product line of ARTS and Positivo BGH. Further, the report
gives numeric identification of the profits for the products of ARTS in the domestic and
international market along with recommendations.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
1. PEST Analysis of Rwanda...........................................................................................................3
2. Incentives Supposed to Enter Rwandan Special Economic Zone...............................................6
3. Current Foreign Investment in Rwanda.......................................................................................6
4. Alpha Response Technology Solution (ARTS) Motivation for Entering Rwanda.....................7
5. Five Forces Analysis of ARTS....................................................................................................8
6. Table Comparing and Contrasting Primary Product Line of ARTS and Positivo BGH...........10
7. Table Identifying the Return for Production and Release of Titan for Sale in Rwanda Domestic
Market Compared to Sale in Western Market...............................................................................13
8. Recommendations......................................................................................................................13
Conclusion.....................................................................................................................................14
References:....................................................................................................................................15

3STRATEGIC MANAGEMENT
Introduction:
The report gives an overview of the PEST analysis of Rwanda in a tabular form. There is
also description of incentives that are about to enter the special economic zone of Rwanda in the
report. The report also explains the current foreign investment in the country and at the same
time explains Alpha Response Technology Solution (ARTS) motivation in entering Rwanda.
Further, the report also describes the five forces analysis of ARTs along with a written
description. There is also a contrast and comparison about the primary product line of ARTS
with Positivo BGH. In the report, there is also a numeric identification on return for the
production and release of Titan in Rwandan domestic market versus the sale in the Western
market. The report also gives a written recommendation for the venture carried out.
1. PEST Analysis of Rwanda:
The PEST analysis of Rwanda in represented in a tabular form (Nyamasyo, 2012):
Political Environment
The head of the state for Rwanda is the
president who is the sole decision maker along
with the cabinet. In addition to this, the
president is also responsible for exercising the
mercy prerogative, ratifying and negotiating
Economical Environment
The economy of Rwanda is dependent on
agriculture with tea and coffee being the major
products exported. Tourism is another sector
that is having rapid growth. However, a major
part of the Rwandan culture is dependent on