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Competitive profile matrix (CPM) of coca cola

   

Added on  2020-03-16

16 Pages3645 Words4030 Views
BUSINESS ENVIRONMENT

Dr Pepper Snapple GroupTable of Contentsi.Case Abstract.......................................................................................................................................2ii.Vision statement (Proposed)...............................................................................................................2iii.Mission statement...............................................................................................................................2iv.Competitive profile matrix (CPM)........................................................................................................3v.External factor evaluation (EFE) matrix...............................................................................................4vi.Internal audit.......................................................................................................................................5vii.Financial Ratio Analysis....................................................................................................................6viii.Internal factor evaluation (IFE) matrix.............................................................................................7ix.SWOT strategies..................................................................................................................................8x.Space Matrix........................................................................................................................................9xi.Quantitative strategic plan matrix (QSPM)........................................................................................10xii.Recommendation..........................................................................................................................13References.................................................................................................................................................142

Dr Pepper Snapple Groupi.Case AbstractThe case of Dr. Pepper Snapple Group (DPS) is related to a comprehensive case of strategic management that comprises of organizational chart, year-end financial statements, competitor details, etc of the company. DPS is regarded as the emerging producer of flavored beverages in Caribbean and North America wherein more than fifty brands is offered. It is the third biggest producer of carbonated drinks pursuing a market share of five percent in aggregate. The major competitors of the company are Coca-Cola and PepsiCo that have expected market shares of 47% and 21% respectively. Further, the company specializes in flavored soft drinks like Clamato, &7up, etc. Besides, the company has 24 production plants that facilitates in enhancing its business model. Moreover, its business model comprise of third-party distribution, direct-store-delivery, and company-owned services (DPS, 2017). Soft drink companies encounter an ever-changing world market. Nonetheless, the question DPS attempts to answer is that whether itcan cater to the requirements of its stakeholders, whether it can diversify into other product markets, etc.ii.Vision statement (Proposed)To become the best choice for beverages in the entire worldiii.Mission statementAt Dr. Pepper Snapple Group, it is their vision to become the best beverage business throughout America. For such purpose, the company’s brands have been synonymous with fun, flavor, and refreshment since many generations that signifies the ability to develop in the future. Furthermore, the ability of the company to offer its customers with better quality drinks products indicates that in today’s society, its quality is unparalleled that makes it an international market competitor (DPS, 2017). In addition, the company attempts in offering greater chances to its employees so that they can be successful in future. Moreover, in order to offer greater quality products, the company endeavors in utilizing latest technology products that can effectively satisfy the customers (Gibson, 2017). Lastly, the company believes that adequate ethical conduct is mandatory in its business environment because such mission can appropriately cater to the requirements of the entire community as a whole (Demil & Lecoq, 2010). The company also 3

Dr Pepper Snapple Groupincorporates its business strategy by stating that it concentrates on enhancing and building leading brands, possessing profitable channels, leveraging an integrated framework of business, enhancing operating effectiveness, etc.iv.Competitive profile matrix (CPM)This is an effective approach to compare an organization with the major players in the industry so that a clearer picture associated with the strong and weak points can be provided to the company ( Moncrieff, 2014). PepsiCo and Coca-cola are the major players of DPS in the beverage industry. The competitive profile matrix of Dr. Pepper Snapple Group is as follows:ParticularsWeightDPSPepsiCoCoca-ColaRatingScoreRatingScoreRatingScoreShare of market0.1010.1040.4040.40International presence0.1010.1040.4040.40Organization size0.0820.1640.3240.32Advertising 0.0820.1640.3230.24Distribution0.0810.0840.3240.32Loyalty of brand0.0730.2130.2140.28Financial profit0.1210.1240.4840.48Innovation0.0430.1230.1240.16Healthy beverages0.0530.1510.0510.05Shareholders’ equity0.1210.1240.4840.48Price competitiveness0.0810.0840.3240.32Investment0.0820.1630.2440.32Total1.001.563.773.66The reason behind such a low score for Dr. Pepper Snapple Group can be attributed to the fact that Cadbury Schweppes undertook a demerger from the company in 2008. Furthermore, the company’s initial public offer in the year 2008-2009 is also another reason why a low score has been obtained. This is because a major financial crisis occurred in the period that caused huge turbulence in various countries and especially in America; it took a toll on the equity of the shareholders (Doz & Kosonen, 2010).v.External factor evaluation (EFE) matrixOpportunitiesWeightRatingWeightage ScoreCustomization0.0330.094

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