Leadership Styles of Steve Jobs and Tim Cook in Apple Inc.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
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1STRATEGIC MANAGEMENT
Executive summary
This paper is case study analysis about the company Apple Inc. This paper will focus on the two
leaders of this successful company, Steve Jobs and Tim Cook. The paper will focus on the
leadership styles and approaches of the two leaders that have helped the organization in making
fruitful and concrete changes and effective developments for the company. The company will
provide the role played by the different leaders in the company and analyze how this has helped
Apple Inc. to become one of the most successful companies in the world

2STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Brief background of the case study.............................................................................................3
Role of Steve Jobs in Apple Inc..................................................................................................4
Leadership qualities and style of Steve jobs................................................................................6
Role of Tim Cook in Apple Inc...................................................................................................7
Leadership qualities and style of Tim Cook................................................................................8
Conclusion.....................................................................................................................................10

3STRATEGIC MANAGEMENT
Introduction
Leadership is considered to be the process through which a person controls, influences
and motivates the behaviour of other people or a group of people towards specific goals and
objectives1. Leaders have become an important part in the society and the organizations and
most organizations are seen to be hiring leaders in order to effectively manage the operations of
the organization and build competent teams in order to achieve the desired goal and contribute to
the overall development of the organization2. This paper is a case study about the two greatest
leaders of the company Apple Inc., Steve Jobs and Tim Cook and will analyze the leadership
styles and techniques that they have used that have contributed to the success of Apple Inc.
which has become a giant in the market.
Discussion
Brief background of the case study
This case study talks about the company, Apple Inc. and how the company has managed
to come a long way because of the change in the organizational structure and work culture that
was created by the leaders of the company that had made them one of the most successful
companies in the world. Apple was always not a successful company, it made many decisions
1 Covin, Jeffrey G., and Dennis P. Slevin. "The entrepreneurial imperatives of strategic
leadership." Strategic entrepreneurship: Creating a new mindset (2017): 307-327.
2 Dunne, Timothy C., et al. "The impact of leadership on small business innovativeness." Journal
of Business Research 69.11 (2016): 4876-4881.