Strategic Management of Marks & Spencer

This report provides a case study on the strategic management of Marks & Spencer, including their background information, methods of development, leadership style, change management model, and sustainability strategy.

Strategic Management

Table of Content
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
M&S – Background Information :..............................................................................................3
Methods of development (Mergers and Acquisition).................................................................4
Leadership Style used by company leaders...............................................................................5
Change Management Model ......................................................................................................5
Sustainability Strategy of the company.......................................................................................6
Conclusion and Future recommendation....................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Strategic management is the ongoing planning, monitoring, analysis and assessment of all
necessities an organization needs to meet its goals and objectives. Changes in business
environments will require organizations to constantly assess their strategies for success.
This report will cover case study of Marks & Spencer, which is one the well organized
brand in the UK market (DePamphilis., 2019). This company is selling the products like
Clothing, Food product and home appliances.
This report will provide brief information about Marks & Spencer and their strategy
related to their business. It will also provide the methods of development in the company and it
will also explain leadership style used by the companies leaders. This report will apply change
management model as per the change in their technology and new implementation . It will also
discuss Sustainability strategy of the M&S for the future. In the end f this report will provide
recommendation for improvement.
MAIN BODY
M&S – Background Information :
The Marks & Spencer group Plc. is the multinational company who have their
headquarter in the London. This w company was founded in 1884 by the Michael Spenser and
Thomas Spence. They are specialist in the clothing , food product and Home appliances and
this company was also listed in the Lo0ndon Stock Exchange. Currently company has more
than 1463 locations in all around the world and This is also creating the job opportunities for
the people because more than 79000 employees are currently working in M&S,. In the year
1998 Marks & Spencer was become the first retailer to create the pr5e Tax, which s around
1Billion although subsequently this company went to the sudden slump , which took the
company and their stakeholders by surprise.
This company was mainly making the good profit in the Food product and this was
possible because of the Steve Rows's who get the success for the company and hep the
company to achieve success in their business. The Rowe has also won the Grocer's Cup , the
prize for the outstanding leaders in the food retail industry. Their new product ready meals
get extremely popular among the people because it was adding some advantages for their
customers. This makes company more portability and it was popular because their ready meal
product was saving the time so the people and it was also less costly. They also use the

competitive pricing strategies to take the competitive advantages in the market where they are
operating their business. Marks & Spencer has also focus on the online market where they are
selling products with the huge discount on it (Doppelt., 2017). This strategies make this
company successful in their business and now they are one of the Top retail company in this
industry and having good reputation in the retail industry. They are also having good market
hold in the UK where they have open their shops around 800 and making good profit in the
market and increasing their reputation.
Methods of development (Mergers and Acquisition)
Company recently has announced their merger and accusation with the other brand
which is also a Grocery retailers name with Ocado Retails. This company has the online
market capture around 502 percentage. This Acquisition will be a 50-50 joint venture so the
profit will be equally distributed between both the companies, and they also have to share the
losses. This accusation will be start in September 202. the JV will enable the customers to
shop for over 6500 M&S food products on the online site of the Ocada group, as well as this
group will exclusively brands and own the label products and the popular branded goods.
Marks & Spencer has said that 12 million of their food shoppers recently account for the
third of the UK online grocery spend
M&S said it expects Ocado Retail to produce £70m of synergies for M&S Food by the
third-year (McCann, Reuer and Lahiri., 2016). This has been attributed to a mixture of increased
buying scale, improved sourcing economies to M&S’s own label and branded goods, and a
significant reduction in product trial and development costs.
This was the decision by the companies CEO Steve Rowe and also give their statement
in which he said v that Steve h always wanted to be their food products could be part of the
online retail market. He has said the collaboration with the Ocado to their family will be a
transformation step for the M&S and it will hope the companies future as digital First retailer,
with the help of Unique technology, the online retailer Ocado has developed the most cost
advantages model in the online grocery retail and their new partnership will unlock the
growth opportunities for the M&S company, and they will able to show their presence in the
Offline and online Both the markets and able to take the competitive advantages in the retail
industry.

Leadership Style used by company leaders
Leadership plays important role for the every organization. Leaders of the company are
responsible to create vision for the company and show their employees their vision, so they can
understand what they have to achieve and what is their target. Effective leaders are the reason
behind the success of the company, and they control the each activity at the workplace of the
company.
Steve Rowe who is the successful leader of the Marks & Spencer. From the starting of
their Currier, he was having the abilities of the leader and from nothing to everything he has
struggled. When he become the Chief executive company Marks & Spencer (Morozov and
et.al., 2017). His management and control over shops and their ideas make the good profit for
the company and Steve is the main success behind the company.
The leadership style used by the Marks & Spencer leaders Coach style leadership in
which leader behave with their employee like their coach. The leader of the Marks & Spencer
is achieved the good qualities like communication skills which helps to provide the clear
information to the employees, and they can understand the information properly. Management
quality where the leaders can mage and control the activities of the employees to get the
success in the task. Steve is the inspiration for the employees because he also start his carrier
from the lower post in the Marks & Spencer when he was just 15 year old and then after a long
struggle Steve become Chief executive of the Marks & Spencer company and handle the
company. The Coach style leaders helps them to get the success, He uses this leadership style
during the working hours and provide help to the employees and give the proper guidelines
top them and control each and every activity at the workplace of the Marks & Spencer (Nguyen
and et.al., 2017). But when their working hours finish then he is very Calm and good with
everyone. This show the how Steve is passionate during the work and what kind of leadership
he use at the workplace of the Marks & Spencer.
Change Management Model
Marks & Spencer is looking bring change in the technology to take the competitive
advantages in the market and how their presence in the retail industry. They will replace their
teleology with the old technology. There are some change management models which can be
helpful for the Marks & Spencer companies to implement change successfully, and they can
able to the competitive advantages.

Lewin's Change management Model
Kurt lewin developed this change management model which involves there steps which
are freezing, changing and refreezing (Penco and Profumo., 2019). This tool represents a simple
and the practical model for the understanding the change process.
Unfreezing
Before the change implemented in the workplace of the Marks & Spencer it should go
through the unfreezing stage where Because many people will naturally resist change, the goal
during the unfreezing stage is to create an awareness of how the status quo, or current level of
acceptability, is hindering the organization in some way (Rothaermel., 2016). Old behaviors,
ways of thinking, processes, people and organizational structures must all be carefully examined
to show employees how necessary a change is for the organization to create or maintain a
competitive advantage in the marketplace.
Changing
This is the another stage where people are unfrozen, and they are begun to move. This
steps also refer top the traditional or the moving is market by the implantation of the change .
This when the Change become retail in this stage most of the people struggled with the
problem because the task and the things change. It is necessary for the companies leader to
provide their employees training, so they can develop skill to for new activities.
Refreezing
This is the final stage which is very important to ensure that the problem of not revert to their
old ways of thinking Company leaders should stet the short wins in the task for their
motivation, so they can achieve the goals and it will motivate them, and they can also provide
them reward s for their work (Schaltegger, Hansen and Lüdeke-Freund., 2016).
Sustainability Strategy of the company
Marks & Spencer company is coming up with the new Sustainability plan for the year
2025. The new and the well improved sustainability strategy which builds in the companies
previous success while addressing issues which s communication Gap which exist between
the company and their customers who by their product.
The 2025 plan will take the 3 pillar approach for the future which be totally give their
focus on their customers and colleagues welfare and well-being, Transforming lives and
communities and caring for the planet. This will, be the aim of the companies upcoming

Sustainability plan. This plan will help Marks & Spencer company truly become the
sustainable brand and it will create god image among their customers and company will able to
take the competitive advantages in the retail market (Shujahat and et.al., 2017). They will rise
the 25 million euros for the charity and having the food waste v across their operations by the
2025. This plan will also see a continuation of the Marks & Spencer shopping, cloth recycling
initiative and the Marks & Spencer ha pledged to use minimum twenty-five present material
which can be recycle in at the quarter of the clothing it sells by the 2025. The last 10 years of
the plan helps the company to get the success in their business, and they were able to collect
million's of euros for the needy people and the help for the people. This helps to create good
image among the people, and they were able to take competitive advantages, and they also
make the new customers because they were doing good work and customer also give their
support toward the good work by the Marks & Spencer, and they are hopping the same for the
year 12025 plans and this will also bring the sustainability for their business.
Conclusion and Future recommendation
Marks & Spencer is top leading company, and they are creating good reputation in the
market, so I world like to recommend the Marks & Spencer to continue their charity work
because this is their possibility to god something for their society. The Good CSR activities
helps the company to grow their business, and they are able to take the competitive advantages.
Companies (Winquist, Rikkonen, Pyysiäinen and Varho., 2019). Another recommendation for
the company is to look for their Home products which can also important for them. They
should look for their sales by providing the discount on their product, and they will able to get
comparative advantages.
This report has been provided brief information about Marks & Spencer company and
their strategy related to their business. It also also has been provided the methods of
development in the company. This report has been explained leadership style used by the
companies leader Steve and it has been applied change management model as per the change in
their technology and new implementation . This report has been discussed Sustainability
strategy of the M&S for the future. In the end of this report has been included recommendation
for improvement.

REFERENCES
Books and journal
DePamphilis, D., 2019. Mergers, acquisitions, and other restructuring activities: An integrated
approach to process, tools, cases, and solutions. Academic Press.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
McCann, B. T., Reuer, J. J. and Lahiri, N., 2016. Agglomeration and the choice between
acquisitions and alliances: An information economics perspective. Strategic Management
Journal.37(6). pp.1085-1106.
Morozov, V. and et.al., 2017, September. Projects change management in based on the projects
configuration management for developing complex projects. In 2017 9th IEEE
International Conference on Intelligent Data Acquisition and Advanced Computing
Systems: Technology and Applications (IDAACS) (Vol. 2, pp. 939-941). IEEE.
Nguyen, T. and et.al., 2017. Effect of transformational-leadership style and management control
system on managerial performance. Journal of Business Research.70. pp.202-213.
Penco, L. and Profumo, G., 2019. Mergers, acquisitions and alliances in the cruise tourism
industry. Tourism and Hospitality Research.19(3). pp.269-283.
Rothaermel, F. T., 2016. Strategic management: concepts (Vol. 2). McGraw-Hill Education.
Schaltegger, S., Hansen, E. G. and Lüdeke-Freund, F., 2016. Business models for sustainability:
Origins. present research, and future avenues.
Shujahat, M. and et.al., 2017. Strategic management model with lens of knowledge management
and competitive intelligence. VINE Journal of Information and Knowledge Management
Systems.
Winquist, E., Rikkonen, P., Pyysiäinen, J. and Varho, V., 2019. Is biogas an energy or a
sustainability product?-Business opportunities in the Finnish biogas branch. Journal of
cleaner production.233. pp.1344-1354.