Strategic Analysis of Microsoft
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Added on 2020-10-22
Strategic Analysis of Microsoft
Added on 2020-10-22
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STRATEGIC ANALYSIS
EXECUTIVE SUMMARYMicrosoft is one of the leading company and providing its services all over the world.Mainly firm manufactures software for various operating systems like computers, mobilephones, gaming consoles etc. Microsoft's prime product for which they work is WindowSoftware. In addition to this, different versions are also produced as per the choices of customers.With the help of Porter's Five Forces and Porter's Generic Strategic model, proper knowledge ofinternal and external environment is gained. Apart form this, limitations that are creating issuesin business operations is included so that company can do modifications accordingly.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Overview of the company......................................................................................................1Porter's Five Force Model......................................................................................................2Porter's Generic Model...........................................................................................................5Contribution and limitations of Porter's Five Forces and Porter's Generic Model.................7CONCLUSION................................................................................................................................8RECOMMENDATION...................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONStrategic management is considered as a process through which resources are identifiedso that managers can utilise them for accomplishing its goal and objectives. Thus, it tends toprovide facilities through which, performance of a company can be improved so that competitiveadvancement can be gained in a speculated time frame. Therefore, strategic management is acontinuous process which includes planning, monitoring and analysing of all resources in orderto meet goals and objectives (Aghazadeh, 2015). Purpose of conducting this research is toevaluate some business ideas through which company can do changes for gaining competitiveadvancement. Present report will focus on business policies, strategic management in contextwith public and private sectors. Therefore, all the points that are mentioned above are in relationwith Microsoft, which is one of the renowned organisation in the world. Its headquarter issituated in Redmond, Washington. Furthermore, in order to know about the competitive analysisPorter's Five Force is being explained. In addition to this, Porter's Generic Strategy is included inthis report which will enable researcher in knowing strengths and weaknesses. As a result, canachieve set goals and targets in a given period of time. TASK 1Overview of the companyMicrosoft is famously known as a American brand company that deals in developingsoftware for computer, licences, gaming consoles etc. In the year 1975, organisation was formedby two of the personalities i.e. Paul Allen and Bill Gates. During their initial year’s, companywas developing and selling BASIC Interpreters, later on started making MS-DOS and nowcompany is well known for delivering services Microsoft Windows (Famous and et al., 2017).During the initial years of Microsoft company, their market share was low but gradually after1986, when firm open their market share for public than in a short period of time its share pricewas raised subsequently. Company's estimated gross income was around 12,000 million andfrom then sit is increasing. Microsoft have some of the key personality named Brad Smith (President and CLO),Satya Nadella (CEO), Bill Gates (Technical advisor), John W. Thompson (Chairman) who aregiving their best so as to provide maximum benefits to the organisation. As per the surveyCompany's estimated revenues was around UD $ 89.95 billion along with this its operating1
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