Strategic Management in Tata Motors

STRATEGIC MANAGEMENT
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Executive Summary
Tata Motors Limited, India’s largest automobile company, is the leader by far in vehicles for
sale, and the second largest in the passenger vehicles market with attractive products in the
compact, average car, and service vehicles segments. Investigation indicates that Tata Motors
has positively enacted Low-Cost Approach by offering exceptional worth for its clients' money.
With over 50 years of familiarity, the business has positively attended to the diverse desires of its
clients by offering a wide variety of merchandises. Tata Motors is a co-founder in the R&D
division which lets it to continuously invent and invent first-hand expertise. Bearing in mind the
emergent economy and varying clients' expenditure, enactment of the Low-Cost Strategy may
not be beneficial ultimately. As a result, it is acclaimed that the corporate must shadow the
differentiation approach and concentrate on offering exceptional products to emerge the market
winner from the competitors. By bring innovative reforms in the market, it would not be unlikely
to reflect of a prospect where clients would voluntarily recompense for the extra worth to the
merchandise.

Table of Contents
Introduction......................................................................................................................................1
Fundamental Level Strategies..........................................................................................................3
Business Level Strategies................................................................................................................5
Conclusion.......................................................................................................................................6
Recommendations............................................................................................................................7
List of References............................................................................................................................9
Appendices....................................................................................................................................13

Introduction
Tata Motors, a supplementary of the Tata collection, was formerly referred to as TELCO (TATA
Engineering and Locomotive Company). The cluster gets its title from the forefather Jamseji
Tata and its head offices are situated at the Bombay House in Mumbai India. Established in
1945, Tata Motors has over 5 million vehicles driving on the roads in India (Shaffiula 2014, p.
83). It was the primary Indian business from the manufacturing segment to be recorded in the
New York Stock Exchange. It has managed to secure a position among the world’s top three
commuter automobiles manufacturers and is presently the frontrunner in business automobiles. It
similarly takes up the positions of the fourth biggest truck and subsequent leading bus maker in
the world.
The corporation has employed over 25,000 workers, who are directed by the idea to turn out to
be the greatest in its undertakings and merchandise whereas remaining unmoved with the
company principles and ethics scheme. Gregory (2019) asserts that the multinational company
frequently makes the business news headlines with the latest procurement of Jaguar Land Rover.
Currently, Tata Motors is the most talked about company in the automobile industry (Shafiulla
2014, p. 89). In the past few decades, it has come up as a low-cost automobile maker with a
primary emphasis on invention. In variance to its approach, it would be stimulating to get to
know on its novel projects in the extravagance market. The aim of this essay is to critically
evaluate the fundamental and business level strategies of the vehicle manufacturing in India
(Bonner 2017, p. 49). The exploration must enable us to evaluate the present besides the past
approaches of the corporate and restructure fresh approaches for supplementary optimization.