Strategic Management and Leadership Analysis of Google LLC

This assignment investigates the strategic framework and leadership structure followed by Google LLC. It observes that the company's structural framework may seem unusual but is highly organized, with a proper coordination between departments. The leadership style adopted by the management is supported through set of strategies while the strategic framework encourages innovativeness and creativity, which is also an integral part of the transformational leadership style.

Strategic Management

Introduction
 Google LLC mainly specializes in providing the
internet related products and services that
incorporates technologies of online advertising,
search engine, software and various hardware
and cloud computing platforms.
 The company was founded by Larry Page and
Sergy Bin in the year 1998. The both of them
own nearly 14% of the total share of the
company and controls 56% of the stockholders
power of voting through the stock of
supervoting (Pearlson et al. 2016).

Evaluation of the Mission and Vision Statement
 The brief mission of the company is to organize the information around
the world and make that easily accessible and useful to the users of the
service.
 On the other hand, the vision or goal of the Google LLC is to develop the
services of the company in such a way that it becomes able to improve
the life of as much people as possible (Pisano, 2017).
 Google LLC is always regarded as an organization which is famously
unstructured and possesses a unique operation style.
 In order to accomplish the mission of the company the board of directors
followed a usual route in order to increase their managerial freedom.

Evaluation of the Mission and Vision Statement
(Continued….)
 This specific managerial structure can be regarded as the perfect and
most suitable one for accomplishing the mission of accruing all the
information around the world and incorporating those information within a
single platform.
 It is mandatory to maintain a transparency between the management and
the stakeholders which in turn motivates each and every one involved
with the organization to work hard towards achieving the organizational
mission and consider the mission of the organization as a shared goal.
 This has significantly contributed in accomplishing the goal of the
organization as well (Uhl & Gollenia, 2016).

Evaluation of the Mission and Vision Statement
(Continued….)
 In order to maintain the managerial structure and achieve the desired
organizational outcome from the very beginning Google LLC has
followed the transformational leadership style.
 The organization believes in the mantra that if one cannot innovate
anything in-house it is better to buy that (Popli & Rizvi, 2016).
 In other words the attributes of transformational leadership style can
be stated as under this style the leader first identifies the areas
where changes are needed to be implemented and works in
coordination with the employees together at the same time through
inspiring and motivating them the leader brings about those changes.

Evaluation of the Mission and Vision Statement
(Continued….)
 People who work with the organization are motivated in such a way that they
strive to support the organization in retaining the position of “King of search”.
 Google considers a two way relationship between technology and strategy.
Strategy is considered ass technology and vice versa (Yahaya and Ebrahim,
2016).
 The core strategy of Google is to acquire information, record the information,
analyze it and applying the inner framework of the organization helps it to
achieve the desired outcome.
 One of the most noteworthy strategy that supports the managerial framework is
that the organization has never considered itself as a search engine it always
believed that it is working on organizing available information throughout the
world and making them useful and accessible to the people (Zareen et al. 2015).

Evaluation of the strategic management concepts used by Google LLC for
maintaining its competitive edge
 The key for maintaining the strategic management structure of Google
is that its bottom up structured here all the employees from all the
levels play an important role in the process of strategy designing.
 Google LLC has designed its strategic framework in a way so that it
works in association with the bottom-up process of developing
strategies and approximates the “logical incrementalism” process (Al
Sahi et al. 2016).

Evaluation of the strategic management
concepts used by Google LLC for maintaining its
competitive edge (Continued…)
 Another feature of the strategic development of Google LLC is that it
believes in developing a strategy through the process of experimentation
and learning or which is called learning by doing.
 Then it applies the principle of 70-20-10 which means 70% of the
engineering resources would be devoted by Google in order to develop the
core business while 20% will be used to develop that core area and 10%
will be allocated to the fringe ideas (Notgrass 2014).
 The result of this the employees of Google becomes able to spend
significant time working on the projects of their own choice.

Evaluation of the strategic management
concepts used by Google LLC for maintaining its
competitive edge (Continued…)
 The organization faces steep competition in order to deal with which it follows a few
strategies which are mentioned below,
 Hiring the best of the best employees because on the basis of their talent Google is
flourishing and will continue to flourish in future.
 Protecting the intellectual property of the organization while increasing the rich portfolio of
patents through the acquisition of new companies (Effelsberg et al. 2014).
 Continuously developing new knowledge and encouraging learning and incorporating
those into new products and services.

Conclusion
On a concluding note it can be stated that the assignment has successfully
investigated the strategic framework and the leadership structure followed by
the organization. While conducting the study it has been observed that the
structural framework of the company may seem to be unusual but it is highly
organized and maintains a proper coordination between each of the
department. For instance the leadership style adopted by the management is
supported through set of strategies while the strategic framework is designed
in a way that it encourages innovativeness and creativity which is also an
integral part of the transformational leadership style.

Reference List
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