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Strategic Management of Microsoft

   

Added on  2021-02-20

12 Pages3942 Words146 Views
Strategic Management

EXECUTIVE SUMMARYStrategic management is procedure, in which continuous planning, analysing, monitoringas well as assessment is done of all the activities and functions of an organization, in order tomeet its goals and objectives. For conducting this report the Microsoft company is selected. Inthis analysis of market and industry is conducted in brief which is helpful for management ofcompany in effective working. Along with this porters five force model is considered foranalysis, from this it is analysed that, there are numbers of threat present in market in against toMicrosoft's and from overcoming from all thereat, the differentiation generic strategy is adoptedby management of Microsoft's company. In addition to this, porter's generic strategic is alsoillustrated in this report and analysed that, the Differentiation generic strategic is best strategy,which can be used by the management of Microsoft's in effective and efficient manner. As thishelps in making the product different and innovative form their competitors product.

Table of ContentsINTRODUCTION...........................................................................................................................5MAIN ANALYSIS..........................................................................................................................5Porter's five force model.........................................................................................................6Porter's Generic Strategies......................................................................................................9RECOMMENDATIONS...............................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONThe strategic management refers to the process of continuous planning, analysing,monitoring and assessment of all important function of business organization which helps themanagement in meeting and achieving the organizational goals as well as its objectives. Forconducting this assignment Microsoft company is chosen, the Microsoft is a corporation ofAmerican multinational company, which deals in different software, which helps in effectivelyrunning of the computers (Hahn, 2013). Along with this, the management has adopted differentstrategies for their business organization which is helpful for them in garbing the effectivemarket with the help of their product and services. In addition to this, some recommendation arealso stated for the company, which the management can applied in their business organization asthey are beneficial for them.MAIN ANALYSISOverview of organizationMicrosoft Corporation is an American multinational technology company, and leadingdeveloper of PC software, started in April, 1975 in Albuquerque, New Mexico, U.S and foundedby Bill Gates and Paul Allen. The company headquarter is located in Redmond and Washingtonin United States. The Microsoft's has numbers of products, such as Microsoft Windows, line ofoperating systems developed for computers, the Microsoft Office application, and some webbrowsers like Internet Explorer, Edge and many more. It also deals in hardware products such asXbox, video game software, Microsoft Surface, touch screen personal for computers and manymore products like this. With help of ample numbers of products, the company has created goodbrand image and goodwill of their company which helps them in generating more profit.The Microsoft is a biggest and leading software developing company, which serve theirproduct in all across the world. This company is started in 1975 by a college dropout student,named Bill Gates and Paul Allen (Grunig, 2013). The management of Microsoft is focusing onreaching effective profitable and maximum numbers of customers, so they can serve theirservices effectively and efficiently. The mission of Microsoft is setted, as to empower each andevery people as well as business organization for achieving more competitive advantage. Thecompany believes in what people make and create, in an proper manner. Along with this,company focuses on their effective organizational culture, ethics, norms and their values. As they

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