Strategic Management - Assignment PDF

Strategic Management Report
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Executive Summary
The report provided below allows in the identification of various strategies that is being used
by the organisation named Ooredo Oman. This is one of the prominent telecommunication
company in the middle east. The report led to the identification of the current and future
market trends and the impact of internal and external factors on the proper functioning of the
organisation. There is also a possibility that the organisation has been able to gain substantial
amount of attention for being customer centric and for introducing diversified product
portfolio. In addition, the company also focused on the importance of generic strategies and
the application of Ansoff Matrix to gain a proper understanding of the performance.
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Table of Contents
Executive Summary...................................................................................................................1
1. Introduction............................................................................................................................3
2. Situational Analysis...............................................................................................................3
2.1 External Analysis.................................................................................................................3
2.2 Internal Analysis..............................................................................................................5
3. Current and Future Trends.....................................................................................................6
4. Competitive Analysis.............................................................................................................7
4.1 Porter’s five forces...........................................................................................................7
5. Resourced-based View...........................................................................................................8
6. Application of Ansoff Matrix.................................................................................................9
7. Vertical Integration..............................................................................................................10
8. Business Strategies...............................................................................................................10
8.1 Porter’s Generic Strategies.............................................................................................10
8.2 Cooperative Strategy......................................................................................................11
9. Evaluation of Strategy..........................................................................................................12
9.1 Evaluation of Corporate Strategy...................................................................................12
9.2 Selection and Evaluation of Business Strategy..............................................................13
10. Conclusion and Recommendations....................................................................................14
10.1 Recommendation..........................................................................................................14
10.2 Conclusion....................................................................................................................15
Reference List..........................................................................................................................16
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1. Introduction
The idea of strategic management can be addressed as one of the integral concepts that allow
in the continuous planning, monitoring, analysis and assessment of every aspect that is
essential for an organisation to meet its overall aims and objectives (Wheelen et al., 2017).
The purpose of this assessment is to ensure that proper analysis has been conducted on the
industry that the organisation Ooredo Oman operates in. The report provided below intends to
cover the initial aspects of strategic management that allows an organisation to function
effectively. Ooredo Oman is mainly a telecommunications service provider who is
prominently known for providing Muscat’s finest communication services and offers great
value and substantial amount of service and excellent quality that generates them adequate
amount of customer satisfaction. The report conducted below would completely focus on the
importance of conducting a situational analysis and the kind of business or generic strategies
that would be considered by the company.
2. Situational Analysis
2.1 External Analysis
The external analysis can also be considered as the macro-environmental factors comprising
of some of the important aspects that has the tendency to impact the functioning of an
organisations. These external factors comprise of various kinds of attributes and have
substantial amount of association with the legislative structure of an organisation allowing
them to influence the decision-making process of an organisation (Chai, 2017). The macro-
environmental factors comprise of political, economic, social, technological, legal and
environmental. The table provided below generates a better insight of the environment that
the company is operating in.
Macro-Environmental Factors Analysis
Political The company enjoys substantial amount of
political support and financial patronage
from the government but the political
uncertainty of the country continues to pose
threat for the country in terms of multiple
situations (Halpern, 2015).
Economic The economic situation of Oman has not
been considered favourable mainly due to
the fact that there has been a decrease in the
oil price that is affecting the GDP of the
country. Since, most of the major businesses
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