Strategic Management for Sustaining Competitive Advantage in Market

This presentation focuses on the strategic management sustaining competitive advantage in market. It also analyses the potential negative and positive impact of the environment which company would have from the market. The presentation emphasizes upon the business risk and risk management model. The Wesfarmers Company is the retail business operation which has been selected for the strategic business management. It has developed core competency and product leadership strategy to compete in the market. The core value of the company is related to its experienced staff employees. With the increasing GDP rate of Australia by 2.5%, it will be beneficial for the Wesfarmers to penetrate the market with its cost leadership and product differentiation strategy. Company has faced high competition from the big rivals so it has to install the advance technologies to compete with the rivals. Wesfarmers should focus on the quality of its retail services. It needs to strengthen its value chain process by re-engineering of its business activities. Company should hire more expert IT employees who will increase the effectiveness of the process services.

MGT604 STRATEGIC
MANAGEMENT
Student Name:
Student Id:

INTRODUCTION
 This presentation focuses on the strategic
management sustaining competitive
advantage in market.
 It also analyses the potential negative and
positive impact of the environment which
company would have from the market.
 It also emphasizes upon the business risk
and risk management model.

ORGANISATION ESTABLISHED A TRACK
RECORD OF SUCCESS
 The Wesfarmers Company is the retail business
operation which has been selected for the strategic
business management.
 It has developed core competency and product
leadership strategy to compete in the market.
 It has grabbed at least 22% Australian retail market
share.
 It has also been using advance technologies and system
in its process functions (Knüppe, & Knieper, 2016).

ORGANISATION’S CORE VALUE PROPOSITION, AND
WHICH TARGET MARKET DOES IT SEEK TO
ADDRESS
 Wesfarmers has used advanced cyber
computing system in its value chain process
to strengthen the client’s satisfaction
(Gutberlet, 2016).
 The core value of the company is related to its
experienced staff employees.
 Company has also set up automation in its
retail services (Hazen, et al. 2014).

ORGANISATION’S PROSPECTS FOR THE FUTURE?
 With the increasing GDP rate of Australia by
2.5% it will be beneficial for the Wesfarmers to
penetrate the market with its cost leadership
and product differentiation strategy.
 The advance technologies and system in its
process functions will attract more clients
towards its retails services.
 The expected 30% market share would be
achieved by company with in three years on
the basis of last year trend (Kumaresan, &
Liberona, 2018).

THREATS WHICH HAVE ALTERED THE
STRATEGIC PLANNING
 Company has faced high competition from the
big rivals so it has to install the advance
technologies to compete with the rivals.
 It hired experts employees to strengthen the
retail services quality.
 High employee turnover and high cost of services
has also posed a big threat.
 Wesfarmers needs to re-engineering of its
process to strengthen its process and lower down
its cost of capital (Linnenluecke, Verreynne, de
Villiers Scheepers, & Venter, 2017).

CONCLUSION / RECOMMENDATION
 Wesfarmers should focus on the quality of its
retail services.
 It needs to strengthen its value chain process
by re-engineering of its busienss activities.
 Company should hire more expert IT
employees who will increase the effectiveness
of the process services.

CONCLUSION / RECOMMENDATION
 Wesfarmers should focus on the quality of its
retail services.
 It needs to strengthen its value chain process
by re-engineering of its busienss activities.
 Company should hire more expert IT
employees who will increase the effectiveness
of the process services.

REFERENCES
 Gutberlet, J. (2016). Recovering resources-recycling citizenship: Urban
poverty reduction in Latin America. Routledge.
 Hazen, B. T., Boone, C. A., Ezell, J. D., & Jones-Farmer, L. A. (2014). Data
quality for data science, predictive analytics, and big data in supply
chain management: An introduction to the problem and suggestions for
research and applications. International Journal of Production
Economics,1(2) 154, 72-80.
 Knüppe, K., & Knieper, C. (2016). The governance of ecosystem services
in river basins: an approach for structured data representation and
analysis. Environmental Science & Policy, 66 (1) 31-39.
 Kumaresan, A., & Liberona, D. (2018, August). A Case Study on
Challenges and Obstacles in Transforming to a Data-Driven Business
Model in a Financial Organisation. In International Conference on
Knowledge Management in Organizations (pp. 263-276). Springer,
Cham.
 Linnenluecke, M. K., Verreynne, M. L., de Villiers Scheepers, M. J., &
Venter, C. (2017). A review of collaborative planning approaches for
transformative change towards a sustainable future. Journal of cleaner
production, 142, (1) 3212-3224