STRATEGIC MANAGEMENT 12 12 RUNNING HEAD: STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT

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STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT 12 12 RUNNING HEAD: STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT Author’s Note: Executive summary: After being failed to get the acceptance of the Australian consumers, Starbucks Corporation is interested to re-enter in the Australian market. A detailed analysis of the company and its business operation can be beneficial for the management team of Starbucks Corporation to prepare the most innovative and creative business plan which will help the company to achieve the business goal. Introduction: 3 Strategic

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STRATEGIC MANAGEMENT 12 12 RUNNING HEAD: STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT

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