Strategic Management of ANZ Banking Group

RUNNING HEAD: STRATEGIC MANAGEMENT
0
Strategic
Management
Student’s Details-
9/20/2019

STRATEGIC MANAGEMENT 1
Executive Summary
Strategic management plays a crucial role for an organization as it lays down the methods or
techniques for strategically moving forward within the workplace. It contains a foregone analysis
of internal and external environmental factors. The aim of the report is to analyze the strategic
management through the assessment of internal and external factors and also showing a major
role of corporate social responsibility and strategic leadership within the organization. For the
research, academic books, journal articles and website sources are used for making the analysis.
Thus, the results of the report are helpful in getting an insight of the strategic position of the
organization and an analysis of overall strategic structure of the company.

STRATEGIC MANAGEMENT 2
Contents
Introduction......................................................................................................................................3
Corporate Social Responsibility......................................................................................................3
Managerial Ethics for stakeholder engagement...............................................................................4
Analysis of External Environment...................................................................................................5
Opportunity..................................................................................................................................5
Threat...........................................................................................................................................5
Analysis of internal Environment....................................................................................................6
Strength........................................................................................................................................6
Weakness.....................................................................................................................................6
Strategic Leadership........................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

STRATEGIC MANAGEMENT 3
Introduction
Strategic management refers to the formulation of strategy through effective plans and
monitoring of the predefined strategies for the purpose of effective implementation of strategies
that could lead to achievement of the objectives of the organization (Ansoff, et al., 2018).
Strategic management is used as the tool by the organization in order to gain competitive
advantage and move forward strategically into the market (Morden, 2016). The report defines
the strategic management of ANZ Banking Group which is the multinational banking and
financial services company having headquarters Melbourne, Australia. The company is regarded
as one of the largest banks of Australia and holds a dominant position for the commercial and
retail services in term of banking. The report highlights the corporate social responsibility of the
company towards the stakeholders and also the impact of ethical practices of the manager on the
company. Further, the report analyzes the external and internal environment of the organization
in order to evaluate strengths, weakness, opportunities and threats of the organization. The
importance of strategic leadership in context to the CEO for the purpose of increasing success of
the organization is also discussed.
Corporate Social Responsibility
Corporate social responsibility is the practice of being socially accountable towards the society,
environment and the stakeholders of the company (Grayson & Hodges, 2017). A company
engages in the CSR programs for the purpose of building the relationship with the stakeholders
by the formation of policies that are sustainable for the environment and the stakeholders
(Schrempf-Stirling, et al., 2016). Similarly, ANZ banking group has a code of conduct that is
followed by the values and also contains principles has to be followed by the organizational
members. Also, CSR includes the policies and practices of a company that has to be adhered and
have major contribution to the welfare of the community and have a positive impact on the
wellbeing of the society.
However, ANZ Banking Group has the purpose of creating a balanced society and sustainable
environment. The company has been successful in creating environmental sustainability by
providing affordable financial services to the consumers. Supporting the households and availing