Assignment on Strategic Management and Planning

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author Note

STRATEGIC MANAGEMENT1
Table of Contents
Introduction......................................................................................................................................2
1. Vision and Mission Statement of Nestle..................................................................................2
2. Vision and Mission of Fonterra................................................................................................3
3. Comparing the Vision and Mission of Nestle with Vision and Mission of Fonterra...............4
4. Dangers of Having a Flawed Vision Statement.......................................................................5
5. Overcoming the Gaps of a Flawed Vision Statement..............................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................7

STRATEGIC MANAGEMENT2
Introduction
Strategic planning and management refers to the process that a business organization
undertakes by which the strategy of an organization is defined as well as the direction of growth
that is followed by the company and the decisions that it takes to boost its development. Strategic
management also refers to the control mechanisms that are put to use by a company for the
implementation of its various plans and strategies (Eckard & Clarke, 2020). This assignment
engages in a comparative study of the vision and mission statements of two dairy companies,
Nestle and Fonterra. The key differences between the two statements are identified, that could
impact the performance of the company and the dangers of having a flawed mission statement
are also pointed out and discussed in detail with an explanation being provided of how such gaps
or dangers could prove to be detrimental for Nestle.
1. Vision and Mission Statement of Nestle
Good Food, Good Life is the vision and mission statement of Nestle. This is one of the
largest dairy companies in the world which is based in the country of Switzerland and which is
renowned for producing high quality dairy products and baby food, and even chocolate. The
Nestle products are not only characterized by a delicious taste but are popular for their nutrition
value as well. Nestle intends on providing its target audience with an extensive range of food
products to choose from, which can be consumed at any given time of the day between morning
and night and which are guaranteed to boost the health of customers (Galalae & George, 2017).
As such it is the vision and mission of Nestle to be one of the leading suppliers of dairy products
in the world and it does not see itself as being equaled by any other competitor company. Nestle