Strategic Marketing Audit for Desklib

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Added on  2023/06/17

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This presentation provides a comprehensive analysis of Desklib's strategic marketing audit, including market size and trend data, competitors analysis, macro & micro economic forces affecting the organisation, customer analysis, and stakeholder analysis.

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Strategic Marketing

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Table of content
Introduction
Market Size and trend data
Competitors analysis
Macro & Micro economic forces affecting the organisation
(using relevant models)
Customer analysis
Stakeholder analysis
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Introduction
The term marketing audit refers to the
comprehensive, analysis, systematic
and evaluation of all interpretation
related with business marketing.
Internal and external factors perform
an important role for accomplish of
organisational goals and objectives
according to decided plan.
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Market Audit
Size and Trend Data
Contribution in Economy- Manufactured Drink and food
contribute approximately £28bn within the economy.
Employment Generation- Food and drink employees
approximately more than 440,000 individuals among the industry.
Turnover- Industry contributes approximately 20% within
organisation and this is used for manage work with understand of
all work units.

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Competitors Analysis
Increase in competition
Change in system
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MICRO AND MACRO ENVIRONMENT
FACTORS
Increase in company growth
Engage of revenue
Analysis of strength
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MACRO ENVIRONMENT
Political Change
Economical Aspect
Social Factors

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CUSTOMER ANALYSIS
To formulate products with trend.
Analyse of market.
Increase in income.
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STAKEHOLDER ANALYSIS
To engage more individual
To get project into shape
Understanding of work
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Conclusion
From the basis of above report this is concluded that strategic
marketing perform an important role for completion of all
work in a decided manner.

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Reference
Fang, Z. and Park, J., 2020. Adolescents’ use of academic language
in informational writing. Reading and Writing, 33(1), pp.97-119.
Ansarifar, A., Shahriari, H. and Pishghadam, R., 2018. Phrasal
complexity in academic writing: A comparison of abstracts
written by graduate students and expert writers in applied
linguistics. Journal of English for Academic Purposes, 31, pp.58-
71.
Appel, R. and Szeib, A., 2018. Linking adverbials in L2 English
academic writing: L1-related differences. System, 78, pp.115-129.
Xia, G., 2018. A cross-disciplinary corpus-based study on English
and Chinese native speakers’ use of first-person pronouns in
academic English writing. Text & Talk, 38(1), pp.93-113.
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