Strategic Marketing Audit for Desklib

This presentation provides a comprehensive analysis of Desklib's strategic marketing audit, including market size and trend data, competitors analysis, macro & micro economic forces affecting the organisation, customer analysis, and stakeholder analysis.

Strategic Marketing

Table of content
 Introduction
 Market Size and trend data
 Competitors analysis
 Macro & Micro economic forces affecting the organisation
(using relevant models)
 Customer analysis
 Stakeholder analysis

Introduction
The term marketing audit refers to the
comprehensive, analysis, systematic
and evaluation of all interpretation
related with business marketing.
Internal and external factors perform
an important role for accomplish of
organisational goals and objectives
according to decided plan.

Market Audit
Size and Trend Data
Contribution in Economy- Manufactured Drink and food
contribute approximately £28bn within the economy.
Employment Generation- Food and drink employees
approximately more than 440,000 individuals among the industry.
Turnover- Industry contributes approximately 20% within
organisation and this is used for manage work with understand of
all work units.

Competitors Analysis
Increase in competition
Change in system

MICRO AND MACRO ENVIRONMENT
FACTORS
 Increase in company growth
 Engage of revenue
 Analysis of strength

MACRO ENVIRONMENT
 Political Change
 Economical Aspect
 Social Factors

CUSTOMER ANALYSIS
 To formulate products with trend.
 Analyse of market.
 Increase in income.

STAKEHOLDER ANALYSIS
 To engage more individual
 To get project into shape
 Understanding of work

Conclusion
From the basis of above report this is concluded that strategic
marketing perform an important role for completion of all
work in a decided manner.

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