Strategic Marketing: Ford Motors and Electric Bicycle in Chinese Market

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Added on 2022/11/30

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This presentation provides an overview of strategic marketing and focuses on Ford Motors' introduction of their electric bicycle in the Chinese market. It covers topics such as adaptation and standardisation of marketing mix, the CBBE model for building a strong brand, integrated communication mixes, and measurement of success. The presentation also includes references for further reading.

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Strategic Marketing: Ford Motors and Electric Bicycle in Chinese Market

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