Role of Marketing in Increasing Competitive Advantage

Strategic
Marketing
Coursework
Set Exercises
Online Forum
Discussions

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
1. Role of marketing to increase aggressive strategies...........................................................3
2. Market Segmentation..........................................................................................................4
3. Marketing Mix....................................................................................................................4
4. Branding and integrated marketing communication..........................................................5
5. Marketing success measurement........................................................................................5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7

INTRODUCTION
The processes of analysing change in taste and preference of target market for
manufacturing specialised product. In this case, Sainsbury is selected for its largest chain of
supermarkets in United Kingdom. This project describes the roles of marketing to increase
competitive advantage. Additionally, it explains market segmentation, marketing mix,
branding and integrated market communication for its success measurement.
MAIN BODY
1. Role of marketing to increase aggressive strategies
Marketing:- The ability of managers to sell their finished products and services to
customers by providing them high satisfaction level (Crouse-Machcinski, 2019). Managers of
Sainsbury are beneficial in enlarging buyers that increase their sales and profits for being
stable at international market.
Role of Marketing:- There are various roles which are mostly performed by
managers of Sainsbury. Some of them are mentioned as under:-
 Customers analysis:- The managers of Sainsbury focus on analysing the change in
demand of customers that might affect their sale.
 Executive Team:- The Sainsbury managers further develops an effective and
executive team with large number of sales person to increase sell.
 Development:- The Sainsbury Company provides training and development
programs to whole group for improving their skills and knowledge to enlarge
customers (Duggan, 2018).
 Sales:- Managers of Sainsbury are highly beneficial by attracting large number of
end-users through promotional activities that enhance in profit maximisation.
From the prescribed roles of marketing, managers of Sainsbury aim to increase their
sales by supplying superior products and services to customers. This results in building
corporate social responsibility with development of trust and faith, which enhances customers
support and constancy. It also increase trades, profitability ratios and market share.