Strategic Marketing: Adaptation and Standardisation of Marketing Mix

Strategic Marketing

Table of Contents
EXECUTIVE SUMMERY..............................................................................................................3
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Adaptation and Standardisation of Marketing Mix ....................................................................4
CBBE Model...............................................................................................................................6
Integrated Communication Mix and Methods ...........................................................................7
Measure of Success ....................................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11

EXECUTIVE SUMMERY
This report is covering major aspects of strategic marketing in which Ashanti marketing
solutions Limited is planning to expand their business in Germany so that to inhale global market
presence. In order to attain the objective of report, marketing mix in respect of Ashanti
marketing solutions Limited is being introduced. Besides this with the help of CBBE Model
ways in which higher connection can be established are recommended to Ashanti marketing
solutions Limited. With the help of marketing communication methods communication can
easily be initiated with customer through which success factors can be determined in early stage.

INTRODUCTION
Strategic marketing is defined as the aspect which can be used by businesses in order to
segregate their business from other competitors so that to cater appropriate value to customers.
This is the method by which strength of the business can be identified so that to know about
differentiation from same business which is running in same sector (Cateora and et. al., 2020).
This report is prepared for the major purpose to attain knowledge regarding strategic marketing
in the background of Ashanti marketing solutions Limited, which is a marketing organisation
offering huge services related to promotional advertising and print. This report is covering
evaluation of marketing mix along with CBBE Model so that to determine communication
methods for attaining marketing objectives.
MAIN BODY
Adaptation and Standardisation of Marketing Mix
Marketing mix is defined as accumulation of those activities which are used by
businesses in order to take decisions related to various aspects such as product, price, place and
promotion in order to unleash new market segments. By taking assistance of marketing mix
product can be placed in the market by inhaling appropriate price and at appropriate timings.
Ashanti marketing solutions Limited is planning to launch their business in Germany and for this
the company is required to look after for marketing mix adaptation and standardisation so that to
take various decisions related to market expansion.
Adaptation: Adaptation is defined as those aspect of the business practices which are
adopted in order to help the business to expand in international market. The objective of
marketing mix is to promote business product and services and to expand business within
international market. The major significance of this strategy is to sum up efforts and to attract
customer in such a way that implication can be seen over intensifying market share. In the
context of Ashanti marketing solutions Limited adaptation within marketing for their services is
their concept of services in which they are dealing for attaining business aims and objectives in
prominent manner. Besides this adaptation may lead the business and their services to inhale
modifications that are capable to meet basic and local requirement of their customers (Kraus and
et. al., 2016).