Strategic Marketing

STRATEGIC MARKETING.

TABLE OF CONTENTS
• INRODUCTION
• MARET AUDIT
• MARKET AUDIT BASED KEY OBJECTIVES OF STRATEGIC
MARKETING FOR MARKETING PLAN
• CONCLUSION
• REFERENCES

1. INTRODUCTION
• Strategic marketing mean making strategy for marketing which maximise
benefits for the company and helps the company achieve targets . KFC is
chosen for the study. The company is the one of the largest company in UK,
founded in the year 1952. In the study the topics covered are internal and
external analysis and key strategic marketing objective..