Strategic Marketing Evaluation of BYD

This report provides a comprehensive strategic marketing evaluation of BYD, a leading renewable energy and high-tech company. It analyzes BYD's resources, including tangible and intangible assets, identifies key competitors, and examines customer analysis. The report also explores innovation strategies, social and ethical considerations, and potential future challenges BYD may face, including financial constraints, competition, and market trends. Desklib provides past papers and solved assignments for students.