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Strategic Marketing of Tesco

   

Added on  2020-12-29

10 Pages2846 Words231 Views
Leadership Management
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STRATEGICMARKETING
Strategic Marketing of Tesco_1

EXECUTIVE SUMMARYStrategic marketing is essential for Tesco Plc on order to differentiate itself in industryfrom other competitors. Report will provide the overview of standardisation and adaptation ofmarketing mic strategy. Customer based brand model will define in order to know the perceptionof customer. It can be analysed from the report that standardisation and adaptation is animportant concept which will assist Tesco in order to determine the sustainability of a particularproduct in a target market. It can also be said that customer based brand model helps in depictingessentials of customer' perception in making the brand successful.
Strategic Marketing of Tesco_2

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ADAPTATION AND STANDARDISATION OF MARKETING MIX.......................................1CUSTOMER BASED BRAND EQUITY MODEL........................................................................2INTEGRATED MARKETING COMMUNICATION MIX METHODS......................................4MEASUREMENT OF SUCCESS...................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Strategic Marketing of Tesco_3

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