Strategic Marketing Plan Assignment Report

Running head: MARKETING PLAN
MARKETING PLAN
Name of the Student
Name of the University
Author Note

MARKETING PLAN1
Executive Summary
The primary purpose of the given report is to highlight a strategic marketing plan for the chosen
enterprise, Green People Organic Lifestyle. In consideration of this, the plan will highlight the
plan of one of its products, the Mascara and highlight the manner in which the product will be
able to gain adequate popularity in the chosen market Canada. The global marketing mix and the
promotional budget have been provided.

MARKETING PLAN2
Introduction
All companies are required to remain proactive in the global business environment. In
consideration of this, it is effective to mention that to expand sufficiently, the enterprise would
be required to see to it that it is being able to analyse the right factors before entering into any
county so as to ensure that the right decision is being made in the right manner (Ang, Benischke
and Doh 2015). In consideration with this, the primary aim of the report is to present a global
marketing plan of the enterprise named- Green People Organic Lifestyle. The product which has
been chosen for the purpose of the analysis is the Mascara.
The Natural Mascara is made from natural ingredients and is known to give volume. In
addition to this, the mascara also provides the different users with adequate opportunities to get
their lashes protected and highlighted as well (Greenpeople.co.uk 2020). This report shall state
down the objectives of the enterprise, screen the country markets and understand which market
to choose. In addition to this, the market segments shall be decided along with ensuring that the
Marketing mix can also be made use of. Additionally the promotional budget along with the Cost
benefit analysis shall be provided.
Objectives of the firm
The objectives of the GREEN People Organic Lifestyle can be mentioned to be as follows:
1. To earn a revenue of £50000 in the coming one year.
2. To increase market share by 10% in the coming one year
3. To provide good quality Paraben free products to the consumers
4. To engage in effective customer satisfaction rate
5. To increase the brand image by 20% in the next 1 year.

MARKETING PLAN3
Country screening
The countries where the enterprise can expand its operations are the Canada, Brazil,
Nigeria, Turkey, Vietnam or Russia. Hence, in the given section the screening of all the countries
will be undertaken and this shall be preceded by the detailed screening of one of the countries
which will be chosen for the purpose of the selection.
 Poor: 1-3
 Medium: 4-6
 Good 7-8
Factors Weight Canada Brazil Nigeria Vietnam Turkey Russia
Market size 0.15 8 5 5 8 5 8
Market
similarity
0.15 7 3 4 5 6 8
Barriers to
Trade
0.10 8 2 5 4 3 5
Costs 0.10 8 3 4 5 6 6
Product
leadership
0.15 8 4 5 2 4 3
Brand
leadership
0.10 8 7 6 4 5 6
Marketing
skills
0.15 8 6 6 7 5 7