Strategic Marketing for Ashanti Marketing Solution Company

Strategic marketing
1

EXECUTIVE SUMMARY
The report has covered strategic marketing strategy for Ashanti marketing Solution Com-
pany. The company established at United Kingdom and provides various services like promotion
and advertising services. This report had been generated different marketing strategy for com-
pany for expanding in Germany with new services that is web design. For analyzing affect of en-
vironmental factors uses PESTEL analysis model. The main aim of producing report the com-
pany can use effective decision making by covering different aspects of segmentation, targeting
and positioning strategy, and porter generic strategy.
2

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Recommend a product and services, Macro environment analysing by using PESTEL.............4
Market entry modes.....................................................................................................................6
Concept of market segmentation and targeting...........................................................................8
Porter generic strategy...............................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
3

INTRODUCTION
Strategic marketing is ongoing planning process through which company creates different
marketing strategies and plan which is implemented within the target market in effective manner.
This process is undertaken into the account current position of company, that is help to
identifying promotional opportunities and evaluating those opportunity. The present report is
based on Ashanti marketing solutions limited company which is provide a strategic marketing
services and products like promotion, advertising to their clients. A company wants to enter a
country with product and services. This report will cover macro environment by using PESTEL
model in order to analysis opportunity and threats. Report will critically assess entry modes for
going into other country. This will concept of market segmentation and targeting for evaluate
potential target market. At the end of report will highlight porter generic strategy for analysis
competitive advantages.
MAIN BODY
Recommend a product and services, Macro environment analysing by using PESTEL.
Ashanti marketing solution company is marketing firm which deals in various marketing
services such as promotion, advertising etc. Now a company wanted to expand their business by
going into another country with new product and services (Ansoff and et.al., 2018). This help to
increase new customers’ base, sales, market share as well as profit margin in effective manner.
As per that below is mention some recommendations are as follows:
Recommend product and services:
Now a day market is completely depends on digital marketing by making wed sites and
web design for promoting product and services. This will include such as development branding,
websites, visuals interface, user experience and search engine. As per that here is recommend for
Ashanti Solution Company is new product development for customers use the web designing and
life time discounted services for first 10 clients. Targeting customers with new services with this
company is beneficial to expand business and attract more customers as well as increase profit.
Recommend new country:
Germany is European market to enter with the new product and services at market place
are very beneficial for Ashanti marketing solution company is UK firm. This highly developed
country and have largest economy in Europe. This has fastest growing and good opportunity in
4