Strategic Plan for Café and Australian Pie Shop

Assessment
Strategic plan

Table of Contents
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Vision.......................................................................................................................................................4
Mission....................................................................................................................................................5
Environmental analysis with SWOT analysis............................................................................................5
Analysis of environmental factors...........................................................................................................5
Development of functional plans............................................................................................................7
Market and competition strategy...........................................................................................................7
Product strategy......................................................................................................................................7
Production strategy.................................................................................................................................8
Pricing strategy........................................................................................................................................8
Delivery strategy......................................................................................................................................8
Management plan...................................................................................................................................9
Financial forecasting................................................................................................................................9
Sustainability and Expansion Strategy...................................................................................................12
REFERENCES..........................................................................................................................................12

Executive summary - I have plan to establish a café and Australian pie shop. The firm will
provides wide range of the supplementary services that are properly involved with the
merchandizing and eminence. The firm also offers effective delivery services. The product
which have the inclusive in the café and Australian pie will such as Assorted Gourmet Syrups &
Coffee Toppings, Chocolate, White Chocolate and Caramel Syrups, Cappuccina line of product,
Cafe and Jet Tea Fruit n' Tea Freeze ETC. To achieve a high-level of justifications for various
viability and include a better look at your competition and completed in your advantages in your
business. To expand this business at the next level I have an effective plan and strategies.

INTRODUCTION
Effective business plan is very essential before establishing any business. For the better
business development of our café, I have a effective business plan. The major aims of the
establishing coffee and Australia pie to run the successful coffee business by establishing the
café at the best location. The strategic plan includes the company’s vision, mission and values. It
also includes the internal and external environmental factors that directly and indirectly affect the
business performances. Management in the business planning is essential for your business.
MAIN BODY
Vision
Our vision is to be the leading café and pie shop.
To offer excellent food product services in all over the world.
To expand our business globally in the next two years.
To provide better services to our customers and achieve a high profit in our business.
Mission
To offer reasonably priced quality food and served quickly in clean surrounding.
To help to guide a company from the present into the future. The goal is to provide better
services to the customers and provide outstanding customer services.
Environmental analysis with SWOT analysis
SWOT - SWOT analysis can help to identify stay competitive against major companies moving
and marketing plan (Hickman and Silva., 2018). It stands for Strengths, Weaknesses,
Opportunities and Threats. This analysis is very important in your cafe business.
Strengths – strengths are the positive and internal quality of your company. the strengths of the
café and Australian pie shop is to serving tasty dishes and offering quality services. Other
strengths is consider of firm’s pricing structure and offering a lower-priced menu than similar
cafe business.
Weaknesses – weaknesses are the opposite of strengths and it is include large expenses to
improvement in your business. The café and Australian pie shop has consistent supplies and so
that sometimes menu items not available.
Opportunities – café and Australian pie shop has various opportunity to expand and enhance
their worldwide (Cortimiglia, Ghezzi and Frank., 20160. Today, going to cafes and restaurant are
becomes a trend for the young generations. It offers a huge opportunity to the firm to build their
business and offers attractive services to customers for better results.