Strategic Planning and Development Management

Strategic planning and
development management

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
PART 1.......................................................................................................................................................3
A Examine the benefits of producing tourism strategic plan...................................................................3
B Importance of collaborative planning in tourism sector.......................................................................5
PART 2.......................................................................................................................................................7
C. Tourism strategy addressing current issues and challenges faced by Broadstairs...............................7
D. Implementation of vision and objectives and the key stakeholders delivering the objectives...........10
E. Evaluation of different strategies benefiting socially and economically to all residents and visitors.12
CONCLUSION.........................................................................................................................................14
REFERENCES..........................................................................................................................................16

INTRODUCTION
Strategic planning is an activity that helps to set different priorities in order to achieve
certain goals (Haines, 2016). It is necessary for the management to have an understanding
whether the respective staff is working towards the business goals or not and accordingly adjust
the working activities. Present report is based on Broadstairs that is a coastal town on the Isle of
Thanet, east Kent, England. Report is also based on the designing of a strategic plan that can
help Broadstairs to have an effective tourism within the town. Report will include benefits of
producing the strategic plan of tourism with the help of appropriate example. Further report will
evaluate the importance of Collaborative planning in tourism and advantages and disadvantages
of this approach. Report will compile a tourism strategy that will help to address the respective
challenges that Broadstairs is facing. Further, report will identify the respective vision and
objectives and the ways they can be implemented in the town. Finally, report will evaluate the
strategy by understanding its benefits economically and also socially.
MAIN BODY
PART 1
A Examine the benefits of producing tourism strategic plan.
Tourism sector and industry is wide range industry which is collect higher revenue and its
growth is in the market place is also higher. This industry is sets of industries which are facilitate
by providing infrastructure product and services in order to make possible travelling for different
purpose and travelling one place to another place. Tourism planning is very beneficial process
which is consider with the needs of people planning a trip and use of different factor for
determining best and effective resources and activities for the trip (Belias and et.al., 2017).
Present day’s tourism sector is highly affected due to various reasons and their revenue
continuously decreases which is not good for the tourism industry.
Broadstairs is the beautiful place town in the East Kent Coast. The town has with various
beautiful place for visited and offers lower cost holiday packages for tourist. After having beauty
tourism rate is lower and struggling to compete. Mainly this area is affected by the loss of
cultural resources, social disruption, and loss of public access and higher level of climate
changes. Their local authority wanted to build best tourism plan for the increasing rate of the

tourist. This tourism strategic plan will help to get long term ambition to see with the vibrant and
creative economy based on stronger local businesses which have need of higher visitors and
investors in the town. Strategic tourism planning for describe strategic planning is known as
destination management. There are various benefits of producing tourism strategic plan which
are described are underneath:
 Foreign exchange income: This is one most effective and valuable benefit from coastal
tourism is associated with the foreign exchange earnings. As per the research tourist
contribute higher rate which is hep to increase overall economy of all the nation having
access to coastal beds (Marasco and et.al., 2018). This is the effective benefit for coastal
by producing tourism strategic plan.
 Improvement in coastal area: With the help of tourism strategic planning, coastal
tourism is promoting local area improvement like safety conditions, health and
infrastructure. This need to make complete and effective support to business by including
airports, railways, employee housing development etc. Those all the facilities are help to
improving quality of the tourist place and increase number of visitors at place.
 Nature protection: this is another important benefit which is generated by producing
tourism strategic planning for successful business. Place coastal directly contribute to the
conversation for the sensitive habitat. In this respect of that place introduced protection
group to protect and develop coastal adjunct parks (Morrison, 2018). This may help to
protect coral; communities which are effective for satisfying purpose of protecting and
supporting eco system. This is another effective benefit which is generated after
producing tourism strategic plan.
 Competitive advantage: strategic tourism plan is also help to give effective competitive
advantage for coastal place because more tour operators will be connected. This refers
with suppliers who are act in the sustainable way such as respecting local culture,
improving ad protecting local community. This is best benefit which is gathered by
making and building effective tourism strategic plan for success.
 Economic benefits: The sustainable tourism strategies add with the government revenue
which generate employment and that is create greater business opportunity. This is
directly connected with direct and indirect contribution. The direct contribution is
including income tax, tourism business and departure tax. This also help to opens various