Benefits of Tourism Strategic Plans for Coastal Areas

Urban Tourism

Contents
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Benefits to produce tourism strategic plans for the coastal area............................................4
(B): Evaluate planning approach for tourism development...................................................9
PART 2..........................................................................................................................................10
c) Compile a brief tourism strategy with clear vision and objectives, which will address the
current issues and challenges that Broadstairs is facing.......................................................10
D) Illustrate vision and objective that could be executed and discover the key stakeholders in
charge of delivering those objectives:..................................................................................12
E. Evaluate how your strategy is going to benefit the residents and visitors socially and
economically.........................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Tourism industry is growing with rapid speed at the worldwide level as they are the
major contributor for the economic growth of organisation. Travel and tourism industry is one of
the oldest industry which is growing their business's size at the international level. The main
motive of them of the hospitality industry and its stakeholders such as government of nation,
travel and tourism operators is to earn high amount of profits. This report is written from the
perspective of Broadstairs which is a coastal town on the Isle of Thanet in the east Kent,
England. Further, this report highlights on the development of strategic plans along with example
that are benefited from it. Along with this importance of the collaborative planning in tourism
sector and its approach are mention in this report (Benur and Bramwell, 2015). In the last, brief
tourism strategy with clear vision and objectives and key stakeholders to accomplish the
objectives will also be covered in this report.
PART 1
Benefits to produce tourism strategic plans for the coastal area
Urban tourism- Coastal area refers to the transitional areas that are situated between the
land and the sea. Due to such a huge natural environment, coastal area are rich in biodiversity
and attract more number of individuals and tourist to increase the economy of country. With the
term urban tourism it is identified that there are various tourist activities are performed by
management which are based on the place or destination towards which more of individuals are
interested to visit. Broadstairs is situated near the England, so it provided several areas to visit. In
the present scenario, coastal destination are the major places that are visited by individuals due to
amazing view and diversity. The chosen area to visit is Broadstairs and their bays, high street,
parks etc. are the major areas to visit which also provides lot of entertaining activities to do.
Strategic planning refers to those activities that are performed by the individuals for each
year in order to achieve organisational goals and objectives in an appropriate manner. Moreover,
strategic planning leads the travel and tour operators to identify new and innovative methods,
models, market position and operational efficiency to promote urban tourism such as coastal
areas to earn huge amount of profits by defining their aim and goals in effective manner (Costa,
Panyik and Buhalis, 2013). This also leads organisation and a country to sustainability in the
tourism industry. Like the sandy bays of Broadstairs attracts more number of individuals with

implementing strategic plans in effective manner such as to organise fun and entering activities
for visitors.
On the other side, the effective strategic planning for tourism is defined as the process
that is used to create innovative and new plans related with tourism activities. The main motive
to implement the strategic plans is to improve the current destinations such as to develop positive
situations in the near by place in order to attract more number of individuals. On the other side,
government also plays an essential role for developing the tourism activities by advertising
tourist places for the country. Along, with this if the government develop better relations with
other countries then local as well as international tourist also visit the country. It increases the
import-export activities as well as revenue for the country (Fernandes, 2011).
In the present scenario, urban tourism industry and the demand of place to visit coastal
area, shopping streets and parks is increasing with rapid speed it determines that it is attracting
more number of individuals by satisfying their needs in effective manner. In the context of the
Broadstairs, tour and travel operators as well as government is attracting more number of
individuals and tourist for satisfying the needs of individuals in effective manner. Like the parks,
Bays and streets are the major places for organisation to visit. There are large number of
companies are performing their work in tourist industry such as travel choice, Thanet travel etc.
are the major companies that are offering effective plans at minimum rate for attracting more
number of visitors. It increases the customer's base for companies as well as to increase the
income of country from travel operations. This result it is easy for country to enhance their
image among overall world.
STRATEGIC PLAN OF BROADSTAIRS
Strategic plans of the Broadstairs relates with the plans that is used to attract more
number of individuals by the government of UK. Some components of the strategic plans are
mention as follow:
Competitive scenario:
This is important for the organisation for identifying the existing opportunities from the
market. Along with this, it is also mandatory for organisation to analysis the internal and external
factors in which tour operator are performing their business's. So it is easy for the management to
identify and satisfy the needs of customer's in effective manner by managing the challenges and
trends of organisation. The main motive of them is to satisfy the needs according to trends at