Strategic Planning and Development for Broadstairs Coastal Area

This document discusses the advantages of tourism strategic planning for the Broadstairs coastal area, the importance of collaborative planning, and a tourism strategy with clear vision and objectives to address current issues and challenges. It explores the benefits of producing a strategic plan for coastal areas, such as protection to nature/environment, foreign exchange income, and economic benefits. The document also justifies the importance of collaborative planning in tourism and discusses the pros and cons of this approach. Additionally, it presents a tourism strategy with a clear vision and objectives for Broadstairs coastal area to attract more tourists and enhance its economy.

Strategic Planning and
development
1

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
A. Briefly discuss advantages of using & producing TSP (tourism strategic planning) for
chosen coastal area with examples of detonation that has gain benefit from it.....................3
B. Importance of Collaborative Planning in tourism and justify why this approach would be
useful for Broadstairs coastal area. Discuss the pros and cons of this approach....................5
PART B............................................................................................................................................9
C. Briefly discuss tourism strategy with clear vision & objectives which will address current
issues and challenges that Broad stairs is facing....................................................................9
D. Description of vision and objectives that could be implemented and identify the key
stakeholders in charge of delivering objectives....................................................................11
Action Plan.....................................................................................................................................12
E. Evaluation of strategy, which is going to benefit the residents and visitors socially and
economically.........................................................................................................................14
CONCLUSION..............................................................................................................................16
REFERNCE...................................................................................................................................17
2

INTRODUCTION
Service, tourism and travel industry are drastically changing all around the world &
expanding at rapid level. With this dynamic changing of market and trends, tourism industry is
improving and enhancing their sector. Broad-stairs, a coast-east destination which is located in
UK. It is being considered as best place to live for residents as well as tourists because of
excellent rail links as well as networks and ample number of facilities available in town. Further,
growth of tourism has also been increasing & giving opportunity for town to expand themselves
at wider scale. There are many other co-curricular activities attracts tourist to this place such as
Dumpton Gap, Louisa and Viking Bay, Dickens House Museum etc. This report includes
tourism strategic plan for coastal area, collaborative planning in tourism, strategy for tourism
with vision & objectives, key stakeholders in implementation of objectives and advantages of
chosen strategy in both socially & economically (Page, 2017). Appropriate information and brief
market research were used while preparing this report. It is necessary to use reliable information
for making effective strategies as well as tactics.
PART 1
A. Briefly discuss advantages of using & producing TSP (tourism strategic planning) for chosen
coastal area with examples of detonation that has gain benefit from it
It is crucial to prepare and implement strategic & tactics in every field so that result as
well as outcomes are positive/ effective. In relation with tourism sector, it is also important to
produce strategic plan for tourism so that correct decisions are taken for attracting more tourists
and how to develop the locality or area. Thus, SP is defined as analysing and examining the
strength/weakness of topic or field & preparing some measures to improve them. It requires time,
skills, & knowledge to implement accurate, reliable plan so that conflicts or errors do not arise in
near future. Also, it is systematic process which includes vision, objectives, mission, executive
summary etc (Boniface, 2017). All these elements are necessary to be analysed appropriately so
that decisions are taken accordingly. Therefore, there are various types of benefit to coastal areas
for producing strategic which are listed below-
Benefits-
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Protection to nature/environment- When planning is done in coastal areas, it also
provide protection to species as well as surroundings which live the area. This is said because
new rules, regulations, policies, procedures are introduced so that proper safety is concerned of
resources, eco-system, habitats etc. Also, by producing SP more new amenities for tourists &
people living in the area are implemented for vacation/leisure time (Page, 2017).Environmental
practitioner is also appointed in every area to make ensure that all natural species &habitats are
safe. Other than this, shelters are provided to such species for living in environment.
FEXI- It is also known as Foreign Exchange Income in which is earned via importing as
well as exporting of goods to other destinations which increases growth in more tourist as well as
income to locality & is then further used as development of area such making more facilities
available to people, new restaurants etc. Through this, generated income can be used in
development of area and which is done by local authorities as well as communities. Through
FEXI, communities are able to implement crucial measures which are required in area for growth
as well as development.
Economic benefit- By producing effective strategic plan, it provides growth and increase
in employment at higher scale. Because it has been analysed most of the jobs are generated
through service and tourism industry. Also, it assists government by generating taxes, VAT,
from tourism business. Through this, status of that area gets developed at broader level. It is seen
that coastal area destinations area the most appropriate source to generate incomes, profit and
sales so, suitable strategic planning is done by the communities of that area. Such economic
benefits assist both state &locals as un-employment get reduced which also improves condition,
living standard of people etc. (Pappas, 2020).
Example- Eilat, Island which is situated in Israel is best place for tourist to visit and it is
quite safe. It is well known for red mountains, blue sea, underwater observatory Marine Park,
Timna Park, Dolphin Reef etc. The destination is growing and attracting tourist from different
countries. Moreover, in this coastal area government of country is very supportivebecause they
provide campaigns as well as activities development programme for residents & tourists. This
encourage other communities also to take suitable measures to develop attractions in locality
such as by making character over buildings, paintings etc. In addition to this, EU & Israel has
been into agreement in aviation sector so that directs flights are being introduced between both
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the countries which results in expanding of tourism & travel industry. This has been via
implementing suitable strategic planning by the communities of specified destination. So, when
plan is developed for development of localities decision making is to be done in proper manner.
Another reason is that there coastal communities are active as well as aware about the changes
which needed in the locality & town (Croy, 2019).
After a brief analysis of above paragraph, it is examined that producing strategic plan is
to be implemented with proper market research as well as information is to be used in the
proposed planning regarding issues, people culture, attitude, behaviour etc. so that correct
measures are being adopted in process. Further, it is responsibility of communities of destination
to be aware about when and when not SP is required. It is essential so that plan about the
destination or area is prepared in proper manner
B. Importance of Collaborative Planning in tourism and justify why this approach would be
useful for Broadstairs coastal area. Discuss the pros and cons of this approach.
Collaborative learning is basically approach that can be used by government purpose of
development of different types of tourism destinations and overall growth that can take place in
the tourism industry. This process basically consists of different types of frameworks procedures
that can help in developing a detailed understanding of the complex scenario. Is among one of
the most effective methods at large number of stakeholders can get engaged in development of
new Strategies and it allows businesses in surviving for a longer duration of time (Innes and
Booher, 2018). Collaborative planning is also beneficial for the purpose of expansion and
integration with social duties and economic growth of the country as a whole of broad stairs this
method has been applied and can be used for the purpose of increasing overall you of this coastal
area that is present in England (Margerum, . and Parker, 2019). Approach that can be used in
enhancement of the competitive advantage for this tourist destination in case of various coastal
areas such as planning of various strategies that can lead to more number of tourists that are
willing to visit because of the overall attractiveness and collaboration that they have formed with
a government.
There can be collaboration that can take place between different types of Garden like rose garden
new fun Garden sensory Garden which are different varieties of gardens that can help in
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increasing the effectiveness in financial planning and proper implementation of the new plan that
is being developed for enhancement of the overall attractiveness of this coastal areas that can
take place with the help of search new visitors places that can be done and converted with the
help of Government support (Campion., 2019).
Playing facilities and water facilities can for the week collaborated with the ball so that it can be
executed in a way that is beneficial for the organization and receiving significant attention for
management of the development and growth of service different types of destination. There is
also an opportunity that can be created in form of supply chain partnership and providing
maximum value to their customers by quality of services that can be enhanced of this particular
destination (Norton, Helgevold, . and Bjuland, 2019).
There are certain pros and cons of this approach that can be used which are mentioned below:
Pros:
Appropriate solution: Appropriate solutions can be developed with the help of proper planning
that can help in dealing with all the issues such as Mutual consent of all the stakeholders that are
associated with them.
Sustainable development: This is the approach that the overall approach of collaborative
planning is related with sustainable development strategy that can help in saving of cost and
maintaining the overall expenses that are related with the development of tourism and it can for
the lead to optimum utilization of the squares resources and examination of the customer
requirements in such a way that sustainable development of the overall business in the sector can
take place there can be no harm to the external environment and development can take place
simultaneously for broad stairs (Kimms, . and Kopfer, 2016).
Democracy: Major advantage of collaborative planning is that when there will be various
collaboration between stakeholders it will lead to regulation of democracy and converting the
tourism development planning in such a way that it will be legitimate for everyone who are
living in this area will be benefited inform of development that they can identify with the help of
overall increase in standard of living that they can experience when different people will be
6

visiting their destination (Koontz, 2019). The alliance that has been taken place with the
shareholders and other related parties help in generation of more creative ideas and innovative
click to more sustainability and increase in the overall value that can experienced by people and
other stakeholders that are associated with the overall project of development and collaboration
(Kimmel, 2016).
cons:
Burden: the overall planning or development process that are associated may lead to high
number of is that have to be fulfilled by the organization and if in any case there is non
fulfillment and it leads to high penalties and fines by the government.
Identification of the legitimacy: Is very important for examining the shareholders to have
potential and more legitimacy in overall planning process it is helpful in analyzing the overall
requirement of various conflicts or error that can lead to destruction of the environment.
Legitimacy is helpful in maintaining the overall uniformity in the process that will be required
for achievement of the overall laid down objective.
Additional cost: Is a process that is state with highest amount of financial cost that will be
involved and is required for conducting of the various transactions that are part of overall process
of development is a requirement to maintain the production cost and usage of resources in more
optimum manner so that it does not impact the overall availability of resources for the
organization.
Capacity of participation: Is very important to make analysis and examination of the
shareholders that are actually participating in the overall planning process so that various skills
and knowledge are applied accordingly. without much participation there can be no proper
collaborative planning that can take place in a organization.
About discuss some of the pros and cons that are associated with the collaborative planning
process that can lead to Fir the disadvantage of the overall process so there is a requirement to
maximize and take benefit from the process of overall process and make efforts to reduce the
7

negative impacts of the process on the way functions are to be handed broad stairs in
collaboration with the government.
8

PART 2
C. Briefly discuss tourism strategy with clear vision & objectives which will address current
issues and challenges that Broad stairs is facing.
Broad stairs is a having its location in Kent coast of UK. It is present approximately a distance of
18 miles that is away from East London and has a transportation facility that is connected with
the area which is tourists to visit this place easily (Bonati, 2018). There are certain problems that
are being faced by this destination and there is a need of project plan that has to be formed in
order to deal with issues that are being faced such as a strategy has to be developed and that must
be based on various fundamental principles related to all the key associated stakeholders
involved in such strategic plan.
Mission: The overall Merchant of tourism destination is to attract more and more tourism so that
their overall economy can be benefited. Such statement is basically based on what the tourism
organizations are presently doing in order to attract more and more tourist.
Vision: For development of tourism industry there has to be some consideration of the
innovative ideas ethics and values. Reason of the broad stairs is to deal with all the issues and
maximize people preference for their destination.
Objective: Objective of this beautiful destination is building up of a developed and fair economy
for the future prospect of growth of this town can be maximized.
In the coastal areas there are many destinations that are great for tourist and various residents of
the town that includes amusement Arcade, bar bistros and art galleries (Kang, and Lee, 2019).
There are some of the basic issues and challenges that are being faced by broad stairs present
strategic plan is based on the solutions for strategies that can be formed in order to reduce the
negative impact of such strategic issues that are continuously affecting the number of tourists
who are visiting this tourism destination. So issues that are related to broad stairs quality of
services that are being offered to the setting this is impacting the performance level and also
9

leading towards reduced competitive advantage for this organisation. There is development of
vision mission and objectives that can help in strategy formulation and implementation for this
destination (Hill, Zhang, . and Miller, 2018).
Current issues: here are lot of current issues that are faced by the nations that are willing to
promote their tourism. In present scenario of broadstairs also there are certain major issues that
are leading to lower revenue and low attractiveness of their destination for tourist all across the
globe. Such as the main issue that is being faced is residents of such go abroad for vacation that
leads to negative impact on the destination as there is use of old Technology no promotion and
Advertising that is being done of the particular place (Pantano, Priporas, . and Stylos, 2017). This
indicates that there is a need for adoption of some sustainability and competitive advantage
measures that can help in promoting the area for attracting more number of visitors. Government
is also not paying much attention because of the lower revenue is generated because of low
economic growth that is taking place in this area.
Opportunities: A lot of opportunities that can be find in such coastal areas that can help in
development of the areas such as broad stairs has a great opportunity of making strategic
alliances in form of merger or partnership with government so that they are able to get sufficient
amount of funds for raising their financial resources and using them in development of their
backward areas (Zhu, Huang, . and Xiong, 2020). This type of strategic alliances will also help in
increasing trust of people has when government gets associated with a particular area then people
are willing to make more trust and they are feeling a sense of security for visiting a particular
tourist destination.
This will also lead to more improvement and better facilities for people who have already visited
and this is going to lead for the positive reviews and indirect mouth publicity of this area which
is going to attract tourist from or over parts of the world. Further there are many job
opportunities that will be created for the people health of tourist development in this area. Major
benefit can be enhancement that will be related to different local communities. Promotional
media marketing strategies can be assisted by the government Association that will be formed by
broadstairs.
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From the brief analysis of the discussed above it can be said that the overall development of
mission and vision are very important so that the overall strategies can be formed according to
search achievement of Vision and Mission. Planning process is assisted that has to be
implemented according to the result that hard to be achieved so that there are appropriate
monitoring and evaluation techniques that can be applied on actual results and then this
comparison can be made with the planned results so that if there are any kind of deviations that
can be corrected and such mistakes cannot be made while formation of future growth and
development strategies by broad stairs.
Proper planning will result in taking off correct measures and going through overall mission so
that any possibilities of complex and errors can be avoided.
D. Description of vision and objectives that could be implemented and identify the key
stakeholders in charge of delivering objectives.
The identified objectives and reasons that have been mentioned in above points of the report are
very important for this destination to develop a particular plan in a more appropriate way.
The objective that help in development of economy that can help in providing all the
amenities and services to various tourist that are willing to visit near places at affordable and
reasonable prices so that there is continuous flow of economic that is taking place. These are
very helpful in development of the tourism industry of UK so that special privileges can be
given to guest. Two major objectives that can be achieved which are mentioned below:
1) The overall destination of tourism communicate communities can be the help of
collaboration with various multinational organisations so that there can be proper
development of activities and services there has to be alliances and mergers that can help in
merging promotion of various communities that are required by the tourist who are visiting
such destination.
2) Another important that can help in accomplishment of the objectives and vision can help
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lead to more promotion and Advertising activities such as opening of cafes bar from etc. can
assist in accomplishment of certain desired elements.
3) For development of tourism industry there is requirement of sub Government support in
redesigning of the old historical structures in such a way that it can be renovated and actively
are formed so that it can help in attracting more number of tourist as new environment can be
created across the locality that can have more positive impact on the tourism and number of
tourist (Wan, ., Li, and Wang, 2019).
4) The coastal communities that are living across the coastal areas can also get very help
from this in increasing their overall standard of living and that can be applied for
development of tourism destination.
An action plan is being prepared in order to list down certain task that can help in
achievement of overall mission and vision in the specified period of time as discussed
below:
Action Plan
VISION OBJECTIVES IMPLEMENTA
TION
STAKEHOLDE
RS
TIME FRAME
Enhancement of
the Sustainability
Becoming
market leader in
according to the
potential of the
market.
Effective strategy
for market entry
All the other
stakeholders
including
Investors
A time period of
6 Months
Quality services
and Effective and
to customers.
Offering quality
services to
people.
Applying the
overall process of
Total Quality
Stakeholders such
as government of
and so on.
A time frame of
12 Months
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Management
There is a discussion of various stakeholders that will be affected because of the employee plant
that is going to take place in form of collaboration:
Local municipality: These are the people who are part of overall local communities and they are
emphasising on the development of a proper strategy and action plan for conducting timely
meeting for Regional tourism (Nie, 2016). There will be proper focus on monthly meeting so that
all the different aspects related to plan can be studied in detail and various opportunities can be
developed for people who are associated with the plan.
Government: Federal and state government will be focusing on the transportation facilities to
various individual such as providing care facilities and flight facilities at reasonable prices easily
approachable by middle class tourist also so that they can visit the destination.
Broad stairs town team: Basically the project leaders that will be working in more operation with
various other stakeholders such as stakeholder’s landlords and retailer so that there can be proper
implementation of the action plan in a more appropriate manner.
Broad stairs tourism Association: These are the people who are involved in the overall work of
auditing and actual of rains in the tourism booklet. Will be having responsibility of providing the
essential information and data in specific languages that can be understandable by the tourist
who are willing to visit so that they can experience the attractiveness of the place with the help of
search manual.
Society: various facilities such as connection with overall destination management program that
can help in government of the overall system of beaches and various other facilities that are part
of the beach and located near the beach. so that there can be town planning that can take place in
a limited period of time (Sigwele, ., Prinsloo and Pelser, ., 2018).
About discuss are all the different types of stakeholders that are associated with the plan and will
help in smooth planning of the overall collaborative learning that has been initiated as a part of
the development of broad stairs.
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E. Evaluation of strategy, which is going to benefit the residents and visitors socially and
economically
The overall strategy that has been plant in the above mentioned points is that it is going to
lead to overall development of the residence and also visitor's both in the economic and social
manner. Broad stair is the population of approximately 26000 people who are mostly of the
retired and are living for retrieving of their life. There is improvement of the overall amenities
across localities then it will lead to creation of environment that will help people in living their
lives with more positive energy. There is a requirement to explore new things and provide
opportunity to people is having more challenges at such an age to deal with their lifestyle and
increase the quality of their lifestyle. People from other different countries background culture
will be visiting this will try to bring their culture and it will help the residents in learning
something new from such people so there will be a great exchange of culture that is going to take
place. Many countries have the main source of tourism so if there are more positive changes and
new facilities it will lead to overall enhancement of the moral of all the localities of broad stairs.
Benefit of social prospectus: From the point of visitors who are visiting from different countries
will lead to benefit as there will be interaction that is going to take place between the dance all
the localities and the who are from other countries cities continents and belong to a totally
different culture believes values traditions and overall background (Özdemir, 2016). So there is a
requirement to exchange of culture and heritage in such a manner that both the tourist and the
localized can get benefit from such as there are many good things about its culture in the country
that can be learn by search local residents and will also help them in getting detailed information
about how people from different countries are living their lifestyle. Overall process of exchange
of culture that is going to take place when many people are willing to visit such destination. The
knowledge exchange is also another major factor that leads to announcement of the quality of
knowledge base of people as they happen to learn something new and different from their
existing system of living and leading their lifestyles.
Economic benefits to tourist: There are certain economic benefits from the point of overall
14

countries as tourism helps in providing various types of economical benefits residents as they get
employment opportunities tourism sector. Already, such location does not happened to provide
many economic growth opportunities to people who are residing in this area people from
different countries are visiting such areas it leads to more number of growth opportunities and
job opportunities that are offered in terms of hotels tourist guides that have been created by
organizations who are involved in welcoming tourists. This benefits the residence in form of
increasing their overall basic monetary income which helps in fulfilling of their basic needs.
Economic benefits to visitors: Certain economic benefits for visitors also that they expect from
when they are willing to visit different country. As when people will be visiting will get to
experience something different and it will lead to economic development of the particular place.
For implementation of certain strategies it is very important for adoption of strategies in such a
manner that it will lead to more stable economy (Salam, Ingkadijaya, . and Hermantoro, 2018).
From the brief analysis of above discussed points it can be said that there are certain strategies
that are beneficial both for the visitors and the residents of a particular town. Going to help in
examining the overall requirements of people and implementation of such strategy will to more
market development. Further it is going to the skills and experience of people both who are
residents and who are tourists. It is the ultimate Responsibility of all shareholders for examining
the overall project so that and objective can be achieved.
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CONCLUSION
From the above discussed points of the report it can be concluded that there are various
significant authorities that are taking into consideration the different elements of vision mission
objective that are required at the time of development of a effective strategic plan of tourism.
Requirement of a particular process that consists of different necessary steps which have to be
performed and according to that there have to be proper implementation of such criteria in such a
manner that there is maximization of the positive impact and minimization of the negative
impact of all the factors. Timely planning is a very important attractive strategy that can help in
enhancement of the inter-agency collaboration so that a destination can be able to attract and
enhance more number of tourists across different parts of the world and it can help in overall
development of the economy of that town and overall country to which that destination belongs.
It is also going to lead for the in proper places of all the stakeholders that are associated and are
benefited from such success of collaborative planning.
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