Strategic Planning for the Hospitality Industry

STRATEGIC PLANNING FOR THE HOSPITALITY
INDUSTRY'

TOC
INTRODUCTION
Strategic management process
Porter's Five Forces Model
PESTLE and SWOT analysis
Strategic Options
CONCLUSION
REFERENCES

Introduction
Strategic planning is the process of making business strategies and amending them in the
business organization. The planning of the business organization is the analysis of all the internal
and external environmental factors which help the business to grow and achieve the objectives
effectively.

Cont...
In this report there is a brief analysis of hotel Hilton
London and what are the factors which affect the
sales of the hotels and how the hotel will formulate
an effective strategy to increase the growth and
profit margins.