Marketing Plan for Conrad London St. James

Marketing plan
Unit 15 - Hospitality
Marketing Essentials

 INTRODUCTION
 Mission and Goals
 Situational Analysis
 Segmentation, Targeting and Positioning
 Marketing strategy
 Marketing Mix
 Monitoring and Evaluation
 Measures for Evaluation
 CONCLUSION
 REFERENCES
Table of content

 Marketing plan involves determination of different activities and strategies
that organisation will undertake in their marketing.
 This marketing plan involves strategies and activities that Conrad London
St. James will undertake in their marketing.
INTRODUCTION

Mission
 “To be first choice of guests in premium hospitality company”.
Goals
 Increasing profit margin of Conrad London St. James by 7% by
2021
 Increasing customer retention with Conrad London St. James by
10% by 2021
 Reducing overall marketing cost by 10% by 2021
Mission and Goals