Strategic Planning of Apple Inc.

Running head: STRATEGIC PLANNING
Strategic Planning of Apple Inc.
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STRATEGIC PLANNING
Executive Summary
The organizational management differ according to the needs of the organizational structure.
Strategies are set in order to manage resources, operations and employees in an organization in
order to strive towards success. An organization sets its own objectives in order to sustain the
needs and shifting taste of the society. In this paper, we have discussed the strategic measures
which adopted by Apple Inc. The study also helped in recognizing the areas which can be
worked on, in order to gain more acceptance in the market. The company can focus on
manufacturing products which suit the demands and desires of the customers. They may also
concentrate on as curating products which are compatible with other software and hardware,
which is a popular complaint among the customers while addressing the demographic
preferences. These might prove to be effective in planning strategies for the company to make
sustainable growth.

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STRATEGIC PLANNING
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................3
The PC Industry...........................................................................................................................4
Consumer Electronics and Software Industry.............................................................................5
SWOT Analysis...........................................................................................................................5
PESTLE Analysis........................................................................................................................8
Recommendation...........................................................................................................................11
Organizational structure.............................................................................................................12
Corporate structure....................................................................................................................13
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

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STRATEGIC PLANNING
Introduction
The leading companies assess their management strategies by analyzing their strategic
planning according to the timeline of the company and its development. Simply analyzing the
company’s resources and management with respect to the industry can provide an estimation of
strengths and weaknesses it has. These evaluations are necessary for setting objectives which are
to be executed in future. It is a less formal and continuous process for companies which are
smaller in proportion. A meeting of the board which is responsible for planning and executing
strategies, gathers and discusses the important aspects, from which they take functional
alternatives which can be effective for future progression. While its far more complex and
elaborate for bigger and multinational companies. This report focuses on the strategic planning
of Apple Inc. and different aspect of strategic management for the company.
Apple Inc., which was previously known as Apple Computer, manufactures personal
computers, software, servers and consumer electrics. The company was founded by Steve
Wozniak and Steve Jobs in 1976, bearing the name Apple Computers. It also engages in
distributing digital media content. The core products of Apple Inc. include iPhones, iPod,
Macintosh computer line and iPads. They also have retail stores all across the globe. The
company primarily focused on manufacturing personal computers, for over three decades which
also led them to facing low market shares (Cusumano, Yoffie and Gawer 2019). The return of
Steve Jobs, after a prolonged period, also welcomed newer philosophy of creating products
which are easily recognizable by the customers, which was instilled through the production of
Original iMac. With iPod Music Player the company saw newer heights ofsuccess, for which