HI5004 Marketing Management

This group assignment requires the analysis of one organization and its operating environments from a marketing perspective, and the development of a marketing strategy based on the learnings from lectures 1-9.

Strategic targeting for business and technology firms
Pic’s peanut butter is one of  the most trusted peanut butter brands in Australia.

Strategic targeting for business and technology firms

Hartpury University and Hartpury College

Peanut butter empire spreading out to take on world

Advertising and Sales Promotion

This presentation discusses the integrated marketing communication strategy of Hungry Jack's, a leading food and beverage company in Australia. It covers the communication mix, target audience, use of technology, and campaign evaluation methods. The presentation also includes an analysis of Hungry Jack's advertisement by Australia Clemenger BBDO.

Pangasinan State University

Integrated Marketing Communications for Hungry Jack's: A Case Study

This report is on &quot;marketing processes of Marks and Spencer&quot;. The marketing&nbsp;principle is a process that is helpful in understanding the needs and wants of the customers and developing products or services which would satisfy them.&nbsp;This report covers, understanding the process and concept of marketing. Further, it covers understanding the concept of segmentation, targeting and positioning. Lastly, it covers the use of marketing mix in different contexts. The benefits&nbsp;and costs of marketing orientation will&nbsp;discuss in this report.

Higher Education

Marketing Principles of Marks & Spencer

Dissertation

This business plan is about Sodashi's launch of organic shampoo in Australia market. The report covers the product offering, market analysis, target market, marketing mix, financial plan and critical risks. Sodashi is a prime Australian cosmetics company that deals in organic skin care products. The company is launching its first range of organic shampoos by the name organic hair volumizing shampoo. The shampoo is made of 100 percent natural ingredients such as Aloe vera, water, Guar, Dragon fruit, Willow Extract, Acai and Capacu Butter. The focus of this product is to deal with hair issues such as hair volumizing. The price range of product has been proposed $24.95 for 1 liter. The main objective of launching this product is to provide organic substitute of chemical-based shampoos. Similarly, Sodashi is looking forward to providing prime quality products. It has mainly focused on high group income people living in society because of premium value for goods.

Strategic targeting for business and technology firms